Anja Pabel is a Lecturer at CQUniversity Australia. Her research interests include tourist behaviour, humour research, marine tourism and tourism marketing.Josephine Pryce is an Associate Professor at James Cook University, Australia. Her research interests include the nature of work, research approaches and teaching and learning.Allison Anderson is Head of Research and Insights, Tourism Tasmania, Australia. Her research interests include tourism planning, destination development, urban design and visitor tracking.

This book offers comprehensive guidance for emerging scholars to explore different knowledge paths. It examines several paradigms based on dominant methodologies and methods to help understand the revolutions in thinking which followed transformative discoveries. The book presents a range of beliefs, values and techniques and helps early career scholars to position their research and facilitate the mapping of their research journey.

• Figures and TablesContributorsChapter 1. Anja Pabel, Josephine Pryce and Allison Anderson: Embarking on the Paradigm JourneyChapter 2. Antje R.H. Graul: Logical Positivism in Consumer Behaviour ResearchChapter 3. Leonie Cassidy: The Design Science Research Paradigm: An Instantiation of Website BenchmarkingChapter 4. Anja Pabel: An Application of Quasi-Experiments to Study Humour in Tourism Settings Guided by Post-PositivismChapter 5. Tramy Ngo, Gui Lohmann and Rob Hales: Knowledge Co-Production in Tourism and the Process of Knowledge Development: Participatory Action ResearchChapter 6. Justyna Pilarska: Constructivist Paradigm and Phenomenological Qualitative Research DesignChapter 7. Yohei Okamoto: Applying the Interpretive Social Science Paradigm to Research on Tourism Education and TrainingChapter 8. Josephine Pryce: An Autoethnographic Chronicle on the Ethnographic Exploration of the Nature of Hotel Work and Hospitality in Far North QueenslandChapter 9. Oscar Vorobjovas-Pinta: Neo-Tribalism through an Ethnographic Lens: A Critical Theory ApproachChapter 10. Linda Colley and Sue Williamson: Navigating the Complex Variety of FeminismsChapter 11. Ambrozio Queiroz Neto, Gui Lohmann, Noel Scott and Kay Dimmock: The Pragmatic Paradigm in Destination Competitiveness Studies: The Case of the SCUBA Diving Tourism NicheChapter 12. Allison Anderson: Pragmatism in the Context of Urban Design and Tourism: A Multidisciplinary StudyChapter 13. Jenny H. Panchal: In Search of an Intermediate Paradigmatic Ground: Critical Realism-Post-Positivism in Understanding Tourists' Motivation and Experiences in Asian SpasChapter 14. Philip L. Pearce: Paradigms: A Supervisor’s Perspective and AdviceChapter 15. Josephine Pryce: Into the Future: Moving Forward with Reflective Practice on ParadigmsIndex

Anja Pabel is a Lecturer at CQUniversity Australia. Her research interests include tourist behaviour, humour research, marine tourism and tourism marketing.Josephine Pryce is an Associate Professor at James Cook University, Australia. Her research interests include the nature of work, research approaches and teaching and learning.Allison Anderson is Head of Research and Insights, Tourism Tasmania, Australia. Her research interests include tourism planning, destination development, urban design and visitor tracking.

This book offers comprehensive guidance for emerging scholars to explore different knowledge paths. It examines several paradigms based on dominant methodologies and methods to help understand the revolutions in thinking which followed transformative discoveries. The book presents a range of beliefs, values and techniques and helps early career scholars to position their research and facilitate the mapping of their research journey.

• Figures and TablesContributorsChapter 1. Anja Pabel, Josephine Pryce and Allison Anderson: Embarking on the Paradigm JourneyChapter 2. Antje R.H. Graul: Logical Positivism in Consumer Behaviour ResearchChapter 3. Leonie Cassidy: The Design Science Research Paradigm: An Instantiation of Website BenchmarkingChapter 4. Anja Pabel: An Application of Quasi-Experiments to Study Humour in Tourism Settings Guided by Post-PositivismChapter 5. Tramy Ngo, Gui Lohmann and Rob Hales: Knowledge Co-Production in Tourism and the Process of Knowledge Development: Participatory Action ResearchChapter 6. Justyna Pilarska: Constructivist Paradigm and Phenomenological Qualitative Research DesignChapter 7. Yohei Okamoto: Applying the Interpretive Social Science Paradigm to Research on Tourism Education and TrainingChapter 8. Josephine Pryce: An Autoethnographic Chronicle on the Ethnographic Exploration of the Nature of Hotel Work and Hospitality in Far North QueenslandChapter 9. Oscar Vorobjovas-Pinta: Neo-Tribalism through an Ethnographic Lens: A Critical Theory ApproachChapter 10. Linda Colley and Sue Williamson: Navigating the Complex Variety of FeminismsChapter 11. Ambrozio Queiroz Neto, Gui Lohmann, Noel Scott and Kay Dimmock: The Pragmatic Paradigm in Destination Competitiveness Studies: The Case of the SCUBA Diving Tourism NicheChapter 12. Allison Anderson: Pragmatism in the Context of Urban Design and Tourism: A Multidisciplinary StudyChapter 13. Jenny H. Panchal: In Search of an Intermediate Paradigmatic Ground: Critical Realism-Post-Positivism in Understanding Tourists' Motivation and Experiences in Asian SpasChapter 14. Philip L. Pearce: Paradigms: A Supervisor’s Perspective and AdviceChapter 15. Josephine Pryce: Into the Future: Moving Forward with Reflective Practice on ParadigmsIndex

Anja Pabel is a Lecturer at CQUniversity Australia. Her research interests include tourist behaviour, humour research, marine tourism and tourism marketing.Josephine Pryce is an Associate Professor at James Cook University, Australia. Her research interests include the nature of work, research approaches and teaching and learning.Allison Anderson is Head of Research and Insights, Tourism Tasmania, Australia. Her research interests include tourism planning, destination development, urban design and visitor tracking.

This book offers comprehensive guidance for emerging scholars to explore different knowledge paths. It examines several paradigms based on dominant methodologies and methods to help understand the revolutions in thinking which followed transformative discoveries. The book presents a range of beliefs, values and techniques and helps early career scholars to position their research and facilitate the mapping of their research journey.

• Figures and TablesContributorsChapter 1. Anja Pabel, Josephine Pryce and Allison Anderson: Embarking on the Paradigm JourneyChapter 2. Antje R.H. Graul: Logical Positivism in Consumer Behaviour ResearchChapter 3. Leonie Cassidy: The Design Science Research Paradigm: An Instantiation of Website BenchmarkingChapter 4. Anja Pabel: An Application of Quasi-Experiments to Study Humour in Tourism Settings Guided by Post-PositivismChapter 5. Tramy Ngo, Gui Lohmann and Rob Hales: Knowledge Co-Production in Tourism and the Process of Knowledge Development: Participatory Action ResearchChapter 6. Justyna Pilarska: Constructivist Paradigm and Phenomenological Qualitative Research DesignChapter 7. Yohei Okamoto: Applying the Interpretive Social Science Paradigm to Research on Tourism Education and TrainingChapter 8. Josephine Pryce: An Autoethnographic Chronicle on the Ethnographic Exploration of the Nature of Hotel Work and Hospitality in Far North QueenslandChapter 9. Oscar Vorobjovas-Pinta: Neo-Tribalism through an Ethnographic Lens: A Critical Theory ApproachChapter 10. Linda Colley and Sue Williamson: Navigating the Complex Variety of FeminismsChapter 11. Ambrozio Queiroz Neto, Gui Lohmann, Noel Scott and Kay Dimmock: The Pragmatic Paradigm in Destination Competitiveness Studies: The Case of the SCUBA Diving Tourism NicheChapter 12. Allison Anderson: Pragmatism in the Context of Urban Design and Tourism: A Multidisciplinary StudyChapter 13. Jenny H. Panchal: In Search of an Intermediate Paradigmatic Ground: Critical Realism-Post-Positivism in Understanding Tourists' Motivation and Experiences in Asian SpasChapter 14. Philip L. Pearce: Paradigms: A Supervisor’s Perspective and AdviceChapter 15. Josephine Pryce: Into the Future: Moving Forward with Reflective Practice on ParadigmsIndex