Cheryl Buckley is Professor of Fashion and Design History at the Unviersity of Brighton, UKHazel Clark is Professor of Design Studies and Fashion Studies, and Research Chair of Fashion, at Parsons School of Design, The New School, USA

Before the rise of Zara and H&M, people of modest means engaged with fashion. But how did they do it and what did it mean? Beautifully written and illustrated, this book provides new and engaging ‘fashion cross-sections’ of two great cities, London and New York. How did Americans become ‘the best dressed’ women in the world? What underpinned the rise of ‘ready-to-wear’ in both London and New York? What role did fashion play in migration and assimilation? How does fashion relate to the everyday and how did it become the very essence of everyday life? Working, walking, shopping, church-going, dancing, wedding, clubbing and blogging – these and a great many other topics are examined in a work of thoughtfulness and imagination. The book sets a new benchmark in the study of dressing as an everyday but also exceptional practice, within and for lives.

• Introduction Chapter 1: London and New York: Clothing the City Chapter 2: Street Walking Chapter 3: Dreams to Reality Chapter 4: Dressing Up Chapter 5: Dressing Down Chapter 6: Going Out Chapter 7: Showing Off Notes Bibliography

Cheryl Buckley is Professor of Fashion and Design History at the Unviersity of Brighton, UKHazel Clark is Professor of Design Studies and Fashion Studies, and Research Chair of Fashion, at Parsons School of Design, The New School, USA

Before the rise of Zara and H&M, people of modest means engaged with fashion. But how did they do it and what did it mean? Beautifully written and illustrated, this book provides new and engaging ‘fashion cross-sections’ of two great cities, London and New York. How did Americans become ‘the best dressed’ women in the world? What underpinned the rise of ‘ready-to-wear’ in both London and New York? What role did fashion play in migration and assimilation? How does fashion relate to the everyday and how did it become the very essence of everyday life? Working, walking, shopping, church-going, dancing, wedding, clubbing and blogging – these and a great many other topics are examined in a work of thoughtfulness and imagination. The book sets a new benchmark in the study of dressing as an everyday but also exceptional practice, within and for lives.

• Introduction Chapter 1: London and New York: Clothing the City Chapter 2: Street Walking Chapter 3: Dreams to Reality Chapter 4: Dressing Up Chapter 5: Dressing Down Chapter 6: Going Out Chapter 7: Showing Off Notes Bibliography

Cheryl Buckley is Professor of Fashion and Design History at the Unviersity of Brighton, UKHazel Clark is Professor of Design Studies and Fashion Studies, and Research Chair of Fashion, at Parsons School of Design, The New School, USA

Before the rise of Zara and H&M, people of modest means engaged with fashion. But how did they do it and what did it mean? Beautifully written and illustrated, this book provides new and engaging ‘fashion cross-sections’ of two great cities, London and New York. How did Americans become ‘the best dressed’ women in the world? What underpinned the rise of ‘ready-to-wear’ in both London and New York? What role did fashion play in migration and assimilation? How does fashion relate to the everyday and how did it become the very essence of everyday life? Working, walking, shopping, church-going, dancing, wedding, clubbing and blogging – these and a great many other topics are examined in a work of thoughtfulness and imagination. The book sets a new benchmark in the study of dressing as an everyday but also exceptional practice, within and for lives.

• Introduction Chapter 1: London and New York: Clothing the City Chapter 2: Street Walking Chapter 3: Dreams to Reality Chapter 4: Dressing Up Chapter 5: Dressing Down Chapter 6: Going Out Chapter 7: Showing Off Notes Bibliography