The SAGE Handbook of Marketing Theory
Pauline Maclaran, Michael Saren, Barbara Stern, Mark Tadajewski
3 094 kr
AvMark Tadajewski,Pauline Maclaran
Del i serien SAGE Key Concepts series
2 319 kr
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With over 50 entries, from Actor Network Theory to Utopianism, readers have instant access and explanation of the most influential concepts in CMS literature. Clear and engaging, this will provide strong support for all courses involving critical management and is a perfect resource for anyone with an interest in this field.