Contemporary Issues in Marketing and Consumer Behaviour
Rachel Ashman, Andreas Chatzidakis, Pauline Maclaran, Elizabeth Parsons
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With over 50 entries, from Actor Network Theory to Utopianism, readers have instant access and explanation of the most influential concepts in CMS literature. Clear and engaging, this will provide strong support for all courses involving critical management and is a perfect resource for anyone with an interest in this field.