Reputation Warfare

Contested Credibility in Online Platforms

AvEmily Rosamond

Häftad, Engelska, 2026

Del i serien Goldsmiths Press / PERC Papers

319 kr

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Beskrivning

This book explores online reputation conflicts, by thinking through how they extend and 'evolve' the complex histories of credit, status, deference and battle that have long inflected how platformed reputations move and matter. It unpacks four online reputation regimes, intersections between the general opinion and conflicts over reputational value informed by long histories of capitalist reputation management. The crowd-sourced credibility regime extends consumer credit scoring histories, inviting online users to think of platformed liking and rating as steps in a crowd-sourced credit scoring algorithm. The microcelebrity regime governs status in the lives of online cultural producers, such as aspiring YouTube stars. It operationalizes status metrics, such as subscriber counts, to distinguish between paid and unpaid online cultural labour. The identity regime extends racial and patriarchal capitalisms, by ascribing users different reputational rewards, costs and risks according to identity categories. The campaigning regime describes the pervasive sense that online reputation must be fought for - whether through acts of online electioneering, public relations efforts, influencer marketing, or everyday social media posts subtly inflected with these protocols. Together, these regimes comprise a widespread state of reputation warfare, in which seemingly trivial battles over status, credibility and influence play a crucial role in shaping politics and public life.

Produktinformation

Utgivningsdatum:2026-10-20
Mått:152 x 203 x undefined mm
Vikt:369 g
Format:Häftad
Språk:Engelska
Serie:Goldsmiths Press / PERC Papers
Antal sidor:256
Förlag:Goldsmiths, University of London
ISBN:9781915983596

Utforska kategorier

Medievetenskap inom Samhälle och politik
Politisk aktivism inom Samhälle och politik

Mer om författaren

Emily Rosamond is Senior Lecturer and Head of Visual Cultures at Goldsmiths. She serves as Editor of the academic journal Finance and Society, and has published widely on financialization, reputation, character and personality in art and digital culture.

Recensioner i media

"This is an astonishingly powerful assessment of the tensions platform culture comes with, one that really takes hold of the drama within. Emily Rosamond carefully navigates the complex links that tie the troubles of the online self to the media's financial rationales."-Fabian Muniesa (Ecole des Mines de Paris, author of Paranoid Finance)."A brilliant account that shows, case by case, how "social media" became so volatile and how mechanisms seemingly designed to help reliability and trust become means for conflict."-Matthew Fuller, Goldsmiths, University of London.