The wrong word, the wrong gesture, the wrong impression—cross-cultural blunders can have serious business consequences such as lost customers, lost relationships, and lost opportunities. Managers can gain skill in communicating across cultures by reviewing their own cultural conditioning, examining their experiences with other cultures, watching for discomfort that can signal cultural differences, and modifying their approach to communication

The wrong word, the wrong gesture, the wrong impression—cross-cultural blunders can have serious business consequences such as lost customers, lost relationships, and lost opportunities. Managers can gain skill in communicating across cultures by reviewing their own cultural conditioning, examining their experiences with other cultures, watching for discomfort that can signal cultural differences, and modifying their approach to communication

The wrong word, the wrong gesture, the wrong impression—cross-cultural blunders can have serious business consequences such as lost customers, lost relationships, and lost opportunities. Managers can gain skill in communicating across cultures by reviewing their own cultural conditioning, examining their experiences with other cultures, watching for discomfort that can signal cultural differences, and modifying their approach to communication