Aloha Shirt

Dale Hope has spent his life in the garment industry in Hawaii. He inherited his parents' clothing business, then bought and served as creative director of the legendary Kahala label. He has also worked with Patagonia on the Pataloha label. Dale is an avid waterman and lives in Haleiwa, HI. Gerry Lopez, author of Surf Is Where You Find It made his reputation at Pipeline, then went on to a lifelong career in surfing, snowboarding, and stand-up-paddle. He co-founded Lightning Bolt(R) Maui surfboards, was instrumental in developing the high-performance shortboard, and has appeared in many films. He lives in Bend, OR. Greg Tozian is a writer (author, journalist, playwright), artist (comics), photographer, filmmaker & musician. He lives in Portland, OR. Yvon Chouinardis the founder and owner of Patagonia, Inc., and author of Let My People Go Surfing, The Responsible Company, and Simple Fly Fishing. He lives in Ventura, CA.

In those days, writes Dale Hope in "The Aloha Shirt: Spirit of the Islands," a lovely $60 hardcover to be published next month by Patagonia, the flowered garments were "bright badges of good fortune, like stamps on a passport." --The New York Times Cultural icon and bon vivant Homer Simpson has opined that the only people who wear Hawaiian shirts are gay guys and big, fat party animals. Hope and Tozian put the lie to Homer in a lush, loving look at aloha shirts and the industry that provides them. Part fashion history, part cultural exploration, the marvelously well-illustrated tome examines the rise of Hawaii's image as a tourist's paradise, a perception engineered by far-sighted folks intent on making a buck. After reviewing competing claims as to who "invented" the aloha shirt, Hope and Tozian delve into the manufacturers that made it a perdurable icon of carefree relaxation. Amidst all the knockout threads on display, they sprinkle color pictures of vintage labels and the coconut buttons the authentic shirts sported. Languidly informative and pretty as a hula dancer, this is a book to please anyone interested in Hawaiian tourism and culture, in fashion, or in big, gorgeous picture books. Booklist "The Aloha Shirt" is a work of art. -- Surfertoday.com "Don't judge a book by its cover. Unless that cover looks like this book's cover." --Urbandaddy.com Dale Hope's timely opus may well be the definitive book on the aloha shirt...It is a delightful and informative read... -- Punahou Bulletin Fall Hope has blended his love of Hawaii and knowledge of textiles into a coffee-table book that appeals to anyone who's ever worn a Hawaiian shirt. -- Santa Cruz Sentinel If you think of Hawaiian shirts as gaudy garb for a luau, take a peek at author Dale Hope's gorgeous new book. -- Willamette Week Prior efforts include The Hawaiian Shirt by Tommy Steele, and now Dale's The Aloha Shirt takes it further to become the final and complete word on the topic. -- Surfer's Journal