Pascale Cohen-Avenel is a full professor of Germanic Studies at the University of Paris Nanterre where she co-directs the CRPM, Centre de Recherches Pluridisciplinaires Multilingues. Her research focuses on national stereotypes in popular culture and globalization as well as on representations of violence in the Franco-German wars.Graham H. Roberts is a member of the Centre de Recherches Plurilingues et Multidisciplinaires (CRPM, EA 4418) at the University of Paris Nanterre. He is Associate Editor of the journals Film, Fashion and Consumption, and The International Journal of Sustainable Fashion and Textiles, which he co-founded in 2021 with Debbie Moorhouse of the University of Huddersfield in the UK.

• Whose Space Is It Anyway? Place Branding: Past, Present, Future Pascale Cohen-Avenel & Graham H. Roberts Imagining Space From Drancy to Alentour: A Symbolic Metamorphosis. From Disadvantaged Suburb to UNESCO World Heritage Candidate Heidi Wood Ethnic Districts Beyond Spectacularization: Mobilising the Public Imagery of Milans Chinatown Through Graphic Novels and Artistic Interventions Giada Peterle & Tania Rossetto (Re)fashioning Space From the Steppes to the Runway: Mongolias Fashion Imaginary Natascha Radclyffe-Thomas & Babette Radclyffe-Thomas (Dis)playing Space Kazan, the Sports Capital of Russia Lukas Aubin Branding Springbok Rugby, Branding the Nation: Memorial Marketing and Nation-Building in South Africa Bernard Cros Designing Space Your Hub in Eurasia!: Spectacular Logistics and the Rebranding of Azerbaijan Ylna Mac-Glandires Consuming Space Who Pays the Price for Consuming Nature? Tourism and the Politics of Belonging in the Rural Coastal Community of Newport, Oregon, USA Akbar Keshodkar Beyond Sun, Water, Mountains and Wine: A Question of Rebranding in Mendoza, Argentina Joy Logan The Businessman as a Samurai: Exoticism in Western Management Literature of the 1980s Sverine Antigone Marin Afterword Branded Visions of the Future: Places, People, Politics Nadia Kaneva The Authors