Travaux interdisciplinaires et plurilingues – serie

This volume examines the potentially deleterious impact of place branding on the social fabric, ecosystems and local economies of the places concerned. As the different essays show, place branding is a fundamentally political practice, often driven by hidden agendas that marginalize certain groups within society. Contributors explore place branding from a wide variety of angles, including: the role played by the visual arts in city branding; the applied arts, and speci cally the fashion industrys potential for shaping perceptions of a particular place; the different ways in which sport has been exploited by the political elites; the role of design in place branding, including the architectural design of sports stadia; and the potentially insidious economic and societal consequences of excessive consumption of branded places.

Ce livre analyse les defis poses par la traduction du nouveau genre litteraire s'adressant a l'enfance et a l'adolescence de l'appli-livre et du livre enrichi. La traduction, est une activite qui se renouvelle et exige d'etre repensee de nos jours, y est concue en tant que transfert a la fois interlinguistique, intersemiotique et transmediatique.