Basics Design 03: Typography

AvGavin Ambrose,Paul Harris

E-bok

PDF, Engelska, 2005

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Beskrivning

Basics Design 03: Typography examines a fundamental area of graphic design.Typography is the means by which a written idea is given a visual form. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or express the personality of a person or organization. This book aims to impart a comprehensive understanding of typography, to explore its history, theory and practice.Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design.

Produktinformation

Utgivningsdatum:2005-07-04
Språk:Engelska
Antal sidor:176
Filformat:PDF
Kopieringsskydd:LCP
ISBN:9782940439027
Förlag:Bloomsbury Publishing PLC (Digital)
Serie:Basics Design

Utforska kategorier

Grafisk design inom Kultur
Typografi och kalligrafi inom Kultur

Mer om författaren

Gavin Ambrose is a practising graphic designer. His current commercial practice includes clients from the arts sector, publishers and advertising agencies. Paul Harris is a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic.

Recensioner i media

Typography is full of illustrated examples that show how even the most cutting edge designers need to refer to the fundamental principles in type. A great book. You'll want to go back to school.

Innehållsförteckning

Introduction. How to get the most out of this book. Looking at type: Where type is used; What is type?; Typefaces and fonts (or founts); Typeface style; Italic or oblique?; Looking at a typeface; Typeface anatomy; X-height; Absolute and relative measurements. Type classification: Basic classifications; Block typefaces; Roman typefaces; Roman variations; Serif variations; Gothic typefaces; Gothic variations; Rounded variations; Script typefaces; Graphic typefaces. Setting type: Type families; Using multiple typefaces; Text hierarchy; Type on a page; Numerals; Drop and standing capitals; Special characters; Ligatures; The right character for the job; Punctuation; Non-alphabetical typefaces; Non-Latin typefaces; Leading; Tracking; Kerning; Spacing; Overprinting and knocking out; Legibility and readability. Type generation: Font generation; Type as a visual identity; Hand-drawn type; Building letterforms; Expressionism. Type Realisation: Materials; Printing techniques; Hot-metal printing; Silk-screen printing; Gravure printing; Print finishing; Embossing and debossing; Foil blocking; Varnishes. Type in practice: Eclecticism; Integrating type and image; Environment. Glossary. Conclusion. Acknowledgements. Contacts.