E-bok, Engelska, 2010
Brand-driven Innovation
Strategies for Development and Design
504 kr
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Beskrivning
Branding can inspire innovation in products and services, creating value for organizations and consumers alike. This in turn can lead to a durable relationship between brands and customers. Brand-driven Innovation explores branding theory and its relation to innovation, in order to provide readers with a solid foundation of knowledge.The book employs a practical, four-step method that will help readers apply brand-driven innovation in their own academic or business context.
Produktinformation
- Utgivningsdatum: 2010-10-25
- Språk: Engelska
- Antal sidor: 208
- Filformat: PDF
- Kopieringsskydd: LCP
- ISBN: 9782940439768
- Förlag: Bloomsbury Publishing PLC (Digital)
- Serie: Required Reading Range
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