Principles and Processes of Interactive Design

Jamie Steane is the Head of Visual Communication and Interactive Media Design at Northumbria University, UK, where he leads the strategic development and management of a multidisciplinary group of courses including Graphic Design, Interactive Media Design and Motion Graphics and Animation Design.

Up to this point, the recommendation of a wide range of texts has been required to adequately introduce students to the expansive array of perspectives, processes, techniques, and considerations necessary in understanding and making strong interactive design. This book is a reliable, consolidated source for many of the most important principles and strategies to know when beginning in interactive design. -- Julie Mader-Meersman, Associate Professor, Program Coordinator Department of Visual Arts, Northern Kentucky University, Kentucky, USA The Web is full of articles and videos about interactive design - but you'll be hard pressed to get an equally comprehensive overview as is offered by this book. A great guide for anyone venturing into this dynamic and exciting field! -- Max Ackermann Senior Lecturer, Central Saint Martin's and Co-Founder of Flowli.com Author Jamie Steane is generous with information. The quality of information is just so and therefore means this is a good companion guide, and it would be comprehensive enough, on the subject of Interactive Design, to act as a core text guide alone ... Editorially speaking this book is masterful ... The book is written with clarity and with conviction ... Steane says in his own Conclusion 'With all the content covered, I hope that the subject of interactive design has been made clearer, and that it appears a little less magical and not so shrouded in mystery' - and we acknowledge this to be the case, and we say this is why this book stands out as credible commentary on the subject in hand. -- Debra Hall tssreviews

• Introduction: What is interactive design?Chapter 1: Research for Interaction: Understanding the briefMarket researchUser researchVisual researchIndustry perspective – Eilidh Dickson & Helle Rohde Andersen, CIIDWorkshop I: 'Connected life' Chapter 2: Design Development: Conceptual thinkingOrganizing information, Site maps and task flowsNavigation systemsDesigning learnable interfacesCreating prototypes and wireframesStoryboarding and animaticsFeedback and user-testingIndustry perspective – Campbell Orme, Moving BrandsWorkshop II: 'The cube' Chapter 3: Colour and Image: Colour meaning and psychologyColour in technical detailWorking with colourUsing colour systemsEncoding and decoding imagesPreparing imagesUsing image librariesIndustry perspective – Tim Beard, Bibliotheque DesignWorkshop III – 'Taste after taste'Chapter 4: Digital Typography: FundamentalsClassification and selectionLegibility and readabilityUsing type on televisionUsing type as imageUsing type for informationType on the webUsing type on small and dedicated devicesIndustry perspective – Mathias Jespersen, e-TypesWorkshop IV – 'Semi-precious' Chapter 5: Grids and Layout: A short historyPrinciples of compositionWhat are grids? Screen size and layoutLaying out web contentFluid, responsive and adaptive design layoutsTelevision screen layout and standardsIndustry perspective – Matt Verity, TrueViewWorkshop V: 'Its all news to me' Chapter 6: Interactive Formats: Web publishingAn enhanced web experienceOnline advertising and banners formatsMobile and tabletGamesDual screensTV graphics componentsInteractive televisionFormats without boundaries: experiences and eventsIndustry perspective – Charles BathoWorkshop VI: 'One message, many formats' Chapter 7: Presenting your Ideas: Preparing for a presentationDigital presentationsPhysical presentationsCreating portfoliosIndustry perspective – William Lidstone, RazorfishWorkshop VII: 'Perfect pitch' ConclusionGlossaryBibliographyUseful ResourcesIndexAcknowledgements and Credits