Tom Christensen is Professor of Public Policy and Administration at Department of Political Science, University of Oslo, Norway.Åse Gornitzka is Professor of Public Policy and Administration at Department of Political Science, University of Oslo, Norway.Francisco O. Ramirez is Professor of Education and (by courtesy) Sociology, Stanford University, USA.

“Compared to other studies on reputation management and branding in higher education, this book adds to our understanding by providing more empirical examples showing the complexity of these phenomena in contemporary HEIs.” (Jelle Mampaey, European Journal of Higher Education, August 02, 2019)

• 1. Reputation Management, Social Embeddedness and Rationalization of Universities. T.Christensen, Å.Gornitzka and F.O.Ramirez.- 2. Reputation Management in Nordic Universities – Profiles and Development over Time. T.Christensen and Å.Gornitzka.- 3. Reputation Management Revisited: U.S.Universities Presenting Themselves Online. S.G.Gavriela and F.O.Ramirez.- 4. Reputation profile of Chinese universities – converging with global trends or national characteristics? M.Liang and T.Christensen.- 5. Social Science Disciplines in Complex Development Contexts – the Professionalization Dimension of Reputation Management. T.Christensen and L.Klemsdal.- 6. What We Stand for: Reputation Platforms in Scandinavian Higher Education. A.Wæraas and H.L. Sataøen.- 7. Marketing the American University: Professionalization of Development in Entrepreneurial Universities. N.A.Skinner and F.O.Ramirez.- 8. Enacting Diversity inAmerican Higher Education. N.Kwak, S.G.Gavriela and F.O.Ramirez.- 9. The Legal Rationalization of American Higher Education. J.Furuta and F.O.Ramirez.- 10. Socially embedded universities and the search for meaning  B.Stensaker.