Consumer Psychology

A Life Span Developmental Approach

AvBrian M. Young

Häftad, Engelska, 2019

745 kr

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Beskrivning

This book approaches consumer psychology from a unique perspective - it covers the entire lifespan, from birth to old age. This book brings together the most recent findings and theories on child and youth consumption, including children’s understanding of advertising and marketing, teen and youth identities and their consumption tastes.

Produktinformation

Utgivningsdatum:2019-01-26
Mått:148 x 210 x 20 mm
Vikt:476 g
Format:Häftad
Språk:Engelska
Antal sidor:354
Förlag:Springer Nature Switzerland AG
ISBN:9783030081294

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Mer om författaren

Brian M. Young is an Honorary Research Fellow in The Business School at the University of Exeter, UK where he teaches consumer psychology. He is Editor of the quarterly journal Young Consumers and author of Television Advertising and Children.

Innehållsförteckning

Chapter 1: Definitions and visions of consumption.- Chapter 2: Concepts and themes.- Chapter 3: How consumers’ minds work: An introduction to the basics.- Chapter 4: How we process information: A look at embodied cognition and priming.- Chapter 5: One mind or two? An introduction to dual process theories.- Chapter 6: Development through the lifespan: Is it a viable approach?.- Chapter 7: Erikson’s stages of life: Can we bridge the gap?.- Chapter 8: Childhood and younger children: The gaze from developmental psychology.- Chapter 9: The older child: Becoming a serious consumer.- Chapter 10: Children, ownership and possessions: The origins.- Chapter 11: Ownership and possessions: The adult perspective and into the future.- Chapter 12: And now the end is near… .