Tourist Destination Management

Instruments, Products, and Case Studies

AvNazmi Kozak,Metin Kozak

Inbunden, Engelska, 2019

2 505 kr

Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt över 249 kr.

Beskrivning

This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and methodological approaches to management and marketing are discussed, and innovative practices with respect to both urban and rural destinations are described with the aid of many interesting case studies from across Europe and beyond. In addition, the volume addresses key issues such as governance, cooperation, the use of social media, and sustainability. A variety of influences on tourism development are examined, and efficient strategies for making destinations distinct are explored. The book will be a welcome addition and update to the existing literature and will be of interest to academics and practitioners alike.

Produktinformation

Utforska kategorier

Mer om författaren

Innehållsförteckning

Hoppa över listan

Du kanske också är intresserad av