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Hospitality And Event Management Tourism – serie & böcker | Bokus

Tourism, Hospitality & Event Management – serie

Visar alla böcker i serien Tourism, Hospitality & Event Management. Handla med fri frakt och snabb leverans.

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50 produkter

Yellow Tourism
Crime and Corruption in the Holiday Sector
AvAlexis Papathanassis,Stavros Katsiosm. fl.
Häftad, Engelska, 2018
916 kr
Skickas inom 10-15 vardagar
This book presents the latest research and novel case studies on crime and corruption in the tourism and hospitality industry. It approaches tourism as both a globalised business impacting the livelihood of millions of people, and a highly challenging field of action for national legislators and law enforcement agencies. The global nature and ubiquity of tourism, as well as the core elements of the holiday experience - such as interactions with unknown environments and places, a care-free mind-set, novelty-seeking behaviour and anonymity - render it highly susceptible to victimisation, crime and corruption. Accordingly, the book addresses a comprehensive set of emerging issues, including: conflict and fraud during holidays; criminal and negligence offences at tourists’ expense; exploitation and mistreatment of service workers; deterioration of heritage, cultural and natural resources; and securitisation of tourism.
Tourist Behavior
An Experiential Perspective
AvMetin Kozak,Nazmi Kozak
Häftad, Engelska, 2018
1 409 kr
Skickas inom 5-8 vardagar
This book examines and analyzes tourism consumption and tourist experiences, employing a systematic and case study-driven perspective. Covering approaches with a wider geographical background, it considers issues like tourism place experience and co-creation, as well as the behavior of tourists on guided tours, at trade shows and exhibitions, and in museums. Dedicated chapters deal with the aspect of customer satisfaction in places such as hotels or restaurants. In closing, the book highlights tourist behavior in the context of cultural heritage, regional and cultural differences and the general frameworks of consumer happiness and responsibility.Given its focus, the book provides a unique view on the interplay of tourism consumption and tourist experiences, and presents a comprehensive selection of case studies to exemplify and discuss in detail the frameworks covered and the current state of practice.
Trends in Tourist Behavior
New Products and Experiences from Europe
AvAndrés Artal-Tur,Metin Kozakm. fl.
Inbunden, Engelska, 2019
2 044 kr
Skickas inom 10-15 vardagar
This book examines both how tourist behavior is being shaped by the new tourism products and segments that are appearing on the European market and how the tourist experience influences post-trip evaluation of destinations and of tourism and hospitality businesses. On this basis, practical implications and recommendations are highlighted that will help destination management organizations to improve the performance of their destinations and particular businesses. The first part of the book explores visitor engagement with a range of new products relating to sports activities and events, city tourism, wine tourism, and youth tourism. In the second part, the focus is primarily on the ways in which tourist experiences influence subsequent trip recommendations, revisiting attitudes, and reviewing behavior on social media. Other topics to be addressed include the factors affecting tourism expenditure on accommodation in World Heritage Cities and the impacts of experience on the motivation of participants in recreational sports tourism events. The book will be of interest for researchers, industry professionals, under- and postgraduate students, and others who wish to learn about new trends in tourist behavior and emerging tourism products.
Tourist Destination Management
Instruments, Products, and Case Studies
AvNazmi Kozak,Metin Kozak
Inbunden, Engelska, 2019
2 610 kr
Skickas inom 10-15 vardagar
This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and methodological approaches to management and marketing are discussed, and innovative practices with respect to both urban and rural destinations are described with the aid of many interesting case studies from across Europe and beyond. In addition, the volume addresses key issues such as governance, cooperation, the use of social media, and sustainability. A variety of influences on tourism development are examined, and efficient strategies for making destinations distinct are explored. The book will be a welcome addition and update to the existing literature and will be of interest to academics and practitioners alike.
Cycling and Motorcycling Tourism
An Analysis of Physical, Sensory, Social, and Emotional Features of Journey Experiences
AvAnna Scuttari
Inbunden, Engelska, 2019
1 182 kr
Skickas inom 10-15 vardagar
This book explores the understanding, description, and measurement of the physical, sensory, social, and emotional features of motorcycle and bicycle journey experiences in tourism. Novel insights are presented from an original case study of these forms of tourism in the Sella Pass, a panoramic road close to the Dolomites UNESCO World Heritage Site. A comprehensive mixed-methods strategy was employed for this research, with concurrent use of quantitative and qualitative methods including documentation and secondary data analysis, mobile video ethnography, and emotion measurement. The aim was to create a holistic knowledge of the features of journey experiences and a new definition of the mobility space as a perceptual space. The book is significant in that it is among the first studies to explore the concept of journey experiences and to develop an interdisciplinary theoretical foundation of mobility spaces. It offers a comprehensive understanding and a benchmarking of the features ofmotorcycling and cycling journey experiences, a deeper market knowledge on motorcycling and cycling tourists, and a set of tools, techniques, and recommendations for future research on tourist experiences.
Cycling and Motorcycling Tourism
An Analysis of Physical, Sensory, Social, and Emotional Features of Journey Experiences
AvAnna Scuttari
Häftad, Engelska, 2020
968 kr
Skickas inom 10-15 vardagar
This book explores the understanding, description, and measurement of the physical, sensory, social, and emotional features of motorcycle and bicycle journey experiences in tourism. Novel insights are presented from an original case study of these forms of tourism in the Sella Pass, a panoramic road close to the Dolomites UNESCO World Heritage Site. A comprehensive mixed-methods strategy was employed for this research, with concurrent use of quantitative and qualitative methods including documentation and secondary data analysis, mobile video ethnography, and emotion measurement. The aim was to create a holistic knowledge of the features of journey experiences and a new definition of the mobility space as a perceptual space. The book is significant in that it is among the first studies to explore the concept of journey experiences and to develop an interdisciplinary theoretical foundation of mobility spaces. It offers a comprehensive understanding and a benchmarking of the features ofmotorcycling and cycling journey experiences, a deeper market knowledge on motorcycling and cycling tourists, and a set of tools, techniques, and recommendations for future research on tourist experiences.
Academic Tourism
Perspectives on International Mobility in Europe
AvJoão P. Cerdeira Bento,Fídel Martínez-Rogetm. fl.
Inbunden, Engelska, 2020
1 716 kr
Skickas inom 10-15 vardagar
This book presents the latest knowledge on the still under-researched field of academic tourism, which over the past decade has gained in importance at local and national economic levels as a result of increasing international mobility of students and academic staff in higher education. A wide range of themes are explored from various perspectives, with the focus on Europe. Particular attention is paid to academic tourism demand, expenditure, and economic impact; the relationships between academic tourism and local and regional development, sustainable development, and environmental sustainability; and the importance of academic tourism for the internationalization of higher education and international cooperation and development. Further topics to be considered include the significance of academic tourism for the dynamics of tourism destinations and insights from experimental tourism research. In addition to theoretical chapters and state of the art reviews, readers will find insightful empirical and case studies. The book will be of interest to academics, researchers, students, and practitioners, including policy makers.
Academic Tourism
Perspectives on International Mobility in Europe
AvJoão P. Cerdeira Bento,Fídel Martínez-Rogetm. fl.
Häftad, Engelska, 2021
1 716 kr
Skickas inom 10-15 vardagar
This book presents the latest knowledge on the still under-researched field of academic tourism, which over the past decade has gained in importance at local and national economic levels as a result of increasing international mobility of students and academic staff in higher education. A wide range of themes are explored from various perspectives, with the focus on Europe. Particular attention is paid to academic tourism demand, expenditure, and economic impact; the relationships between academic tourism and local and regional development, sustainable development, and environmental sustainability; and the importance of academic tourism for the internationalization of higher education and international cooperation and development. Further topics to be considered include the significance of academic tourism for the dynamics of tourism destinations and insights from experimental tourism research. In addition to theoretical chapters and state of the art reviews, readers will find insightful empirical and case studies. The book will be of interest to academics, researchers, students, and practitioners, including policy makers.
Service Excellence in Tourism and Hospitality
Insights from Asia
AvK. Thirumaran,Dirk Klimkeitm. fl.
Inbunden, Engelska, 2021
1 818 kr
Skickas inom 10-15 vardagar
Service operations management in the tourism and hospitality industry requires a high level of coordination, communication and facilitation to satisfy visitors. In all of these activities, service excellence means a lot to visitors in terms of their experience, and to the business it means repeat customers and word-of-mouth marketing. Based on fresh empirical evidence from the field, this book captures the different approaches and challenges to service excellence in the Asian tourism and hospitality industry. Focusing on hotels, attractions, transport providers and other segments in tourism and hospitality, this book presents new case studies underlining and detailing global and local travel industry practices. The book is meant as a reference and supplementary reading for students, researchers and industry practitioners.
Service Excellence in Tourism and Hospitality
Insights from Asia
AvK. Thirumaran,Dirk Klimkeitm. fl.
Häftad, Engelska, 2022
1 818 kr
Skickas inom 10-15 vardagar
Service operations management in the tourism and hospitality industry requires a high level of coordination, communication and facilitation to satisfy visitors. In all of these activities, service excellence means a lot to visitors in terms of their experience, and to the business it means repeat customers and word-of-mouth marketing. Based on fresh empirical evidence from the field, this book captures the different approaches and challenges to service excellence in the Asian tourism and hospitality industry. Focusing on hotels, attractions, transport providers and other segments in tourism and hospitality, this book presents new case studies underlining and detailing global and local travel industry practices. The book is meant as a reference and supplementary reading for students, researchers and industry practitioners.
Luxury Tourism
Market Trends, Changing Paradigms, and Best Practices
AvRoland Conrady,David Ruetzm. fl.
Inbunden, Engelska, 2020
686 kr
Skickas inom 10-15 vardagar
Over the past two decades, through unprecedented levels of prosperity and changing values, luxury tourism has transformed into a new consumption pattern. This book analyzes the topic in detail with contributions from both recognized scientists and prominent executives in the luxury business. It shows how the concept of luxury has shifted from material to immaterial dimensions, and outlines new trends that will shape the luxury market in the future. The content includes carefully selected leading examples from the most important segments of the tourism market, along with concrete recommendations and best practices. Sharing unique insights, the book is a must-read for those working in the tourism industry, as well as lecturers and university students of tourism.
Luxury Tourism
Market Trends, Changing Paradigms, and Best Practices
AvRoland Conrady,David Ruetzm. fl.
Häftad, Engelska, 2021
686 kr
Skickas inom 10-15 vardagar
Over the past two decades, through unprecedented levels of prosperity and changing values, luxury tourism has transformed into a new consumption pattern. This book analyzes the topic in detail with contributions from both recognized scientists and prominent executives in the luxury business. It shows how the concept of luxury has shifted from material to immaterial dimensions, and outlines new trends that will shape the luxury market in the future. The content includes carefully selected leading examples from the most important segments of the tourism market, along with concrete recommendations and best practices. Sharing unique insights, the book is a must-read for those working in the tourism industry, as well as lecturers and university students of tourism.
Impact of Tourist Activities on Low-Density Territories
Evaluation Frameworks, Lessons, and Policy Recommendations
AvRui Pedro Marques,Ana Isabel Melom. fl.
Inbunden, Engelska, 2021
1 546 kr
Skickas inom 10-15 vardagar
This book tackles the question of how tourism development and suitable policies can be used to promote sustainable development in Low-Density Territories (LDTs). The respective chapters, written by prominent experts, identify the problems associated with LDTs; highlight the comparative advantages of these territories with regard to tourism; propose methodologies for assessing the impact of tourism; and present case studies on the application of sustainable policies in tourism. Given its scope, it will be especially interesting for academics and researchers investigating LDTs and sustainable tourism, and for policymakers interested in developing these territories. LDTs represent an economic challenge, especially because most of them are home to an increasingly ageing population unable to pursue economic development. In these territories, tourism is emerging as an excellent opportunity to promote innovative dynamics, to lure investment, and to attract new people. However, itis important to promote sustainable tourism, which preserves the environment and communities’ quality of life.The Chapter "Tourism, immigrants and lifestyle entrepreneurship: The (In)coming of people as a key factor for sustainability of low-density territories – A case study in Portugal" is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
Impact of Tourist Activities on Low-Density Territories
Evaluation Frameworks, Lessons, and Policy Recommendations
AvRui Pedro Marques,Ana Isabel Melom. fl.
Häftad, Engelska, 2022
1 546 kr
Skickas inom 10-15 vardagar
This book tackles the question of how tourism development and suitable policies can be used to promote sustainable development in Low-Density Territories (LDTs). The respective chapters, written by prominent experts, identify the problems associated with LDTs; highlight the comparative advantages of these territories with regard to tourism; propose methodologies for assessing the impact of tourism; and present case studies on the application of sustainable policies in tourism. Given its scope, it will be especially interesting for academics and researchers investigating LDTs and sustainable tourism, and for policymakers interested in developing these territories. LDTs represent an economic challenge, especially because most of them are home to an increasingly ageing population unable to pursue economic development. In these territories, tourism is emerging as an excellent opportunity to promote innovative dynamics, to lure investment, and to attract new people. However, itis important to promote sustainable tourism, which preserves the environment and communities’ quality of life.The Chapter "Tourism, immigrants and lifestyle entrepreneurship: The (In)coming of people as a key factor for sustainability of low-density territories – A case study in Portugal" is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
New Frontiers in Hospitality and Tourism Management in Africa
AvMichael Z. Ngoasong,Ogechi Adeolam. fl.
Inbunden, Engelska, 2021
1 106 kr
Skickas inom 10-15 vardagar
This book provides a management perspective on the full historical, contemporary, and geographic landscape of hospitality and tourism (H&T) in Africa. In so doing, it critically assesses and challenges the applicability of Western theories within the African context and draws attention to the insights offered by African management concepts. A variety of key topics are examined, including, for example, H&T management practices and management innovation in Africa, the drivers of and variation in uptake of Western management practices, policies and strategies to promote the development of H&T organizations, the influence of management practices on the competitiveness of African countries as tourism destinations, and areas for improvement of H&T organizations in Africa in the digital age. The approach is multidisciplinary. Both local and global perspectives are presented by authors from Africa, Europe, North America, and Asia, with inclusion of intra- and inter-country comparisons. This book will be essential reading for scholars, students, businesses, and policy makers with an interest in H&T in Africa.
New Frontiers in Hospitality and Tourism Management in Africa
AvMichael Z. Ngoasong,Ogechi Adeolam. fl.
Häftad, Engelska, 2022
1 106 kr
Skickas inom 10-15 vardagar
This book provides a management perspective on the full historical, contemporary, and geographic landscape of hospitality and tourism (H&T) in Africa. In so doing, it critically assesses and challenges the applicability of Western theories within the African context and draws attention to the insights offered by African management concepts. A variety of key topics are examined, including, for example, H&T management practices and management innovation in Africa, the drivers of and variation in uptake of Western management practices, policies and strategies to promote the development of H&T organizations, the influence of management practices on the competitiveness of African countries as tourism destinations, and areas for improvement of H&T organizations in Africa in the digital age. The approach is multidisciplinary. Both local and global perspectives are presented by authors from Africa, Europe, North America, and Asia, with inclusion of intra- and inter-country comparisons. This book will be essential reading for scholars, students, businesses, and policy makers with an interest in H&T in Africa.
Tourism Innovation in Spain and Portugal
New Trends and Developments
AvJoão Leitão,Vanessa Rattenm. fl.
Inbunden, Engelska, 2021
1 592 kr
Skickas inom 10-15 vardagar
Tourism is one of the sectors that have undergone substantial change for several decades and in particular due to the restrictions and change in national and international policies since the beginning of the COVID-19 pandemic. This book focuses on how tourism has been innovative, especially in light of these changes, by providing new and novel ways of introducing change into the marketplace. The book focuses on Spain and Portugal, thereby offering an interesting perspective as to how the Iberian Peninsula has adapted based on the new market conditions. This book is the first to focus specifically on these countries and offers an economic geography perspective on tourism innovation. This will provide useful and practical information about how a region has hurt but also thrived in times of global turmoil.
Tourism Innovation in Spain and Portugal
New Trends and Developments
AvJoão Leitão,Vanessa Rattenm. fl.
Häftad, Engelska, 2022
1 592 kr
Skickas inom 10-15 vardagar
Tourism is one of the sectors that have undergone substantial change for several decades and in particular due to the restrictions and change in national and international policies since the beginning of the COVID-19 pandemic. This book focuses on how tourism has been innovative, especially in light of these changes, by providing new and novel ways of introducing change into the marketplace. The book focuses on Spain and Portugal, thereby offering an interesting perspective as to how the Iberian Peninsula has adapted based on the new market conditions. This book is the first to focus specifically on these countries and offers an economic geography perspective on tourism innovation. This will provide useful and practical information about how a region has hurt but also thrived in times of global turmoil.
Tourism Entrepreneurship in Portugal and Spain
Competitive Landscapes and Innovative Business Models
AvJoão Leitão,Vanessa Rattenm. fl.
Inbunden, Engelska, 2022
1 479 kr
Skickas inom 10-15 vardagar
This contributed volume introduces the innovative landscapes and business models used in tourism entrepreneurship initiatives of Portugal and Spain. It provides benchmarks for entrepreneurial initiatives covering tourism services, place-branded tourism, social networks, spiritual tourism, cross-border tourism initiatives, and tourism in low-density regions. It also provides guidelines for future strategic actions to foster rural and sustainable development in alternative tourism destinations, following the Iberian experience.
Tourism Entrepreneurship in Portugal and Spain
Competitive Landscapes and Innovative Business Models
AvJoão Leitão,Vanessa Rattenm. fl.
Häftad, Engelska, 2023
1 479 kr
Skickas inom 10-15 vardagar
This contributed volume introduces the innovative landscapes and business models used in tourism entrepreneurship initiatives of Portugal and Spain. It provides benchmarks for entrepreneurial initiatives covering tourism services, place-branded tourism, social networks, spiritual tourism, cross-border tourism initiatives, and tourism in low-density regions. It also provides guidelines for future strategic actions to foster rural and sustainable development in alternative tourism destinations, following the Iberian experience.
Economics and Management of Geotourism
AvVitor Braga,António Duartem. fl.
Inbunden, Engelska, 2022
1 656 kr
Skickas inom 10-15 vardagar
This book covers all aspects of the economics and management of geotourism, an increasingly important sector of nature tourism that focuses on the geology and landscape of different territories, providing a pleasurable and educational tourist experience. Geotourism is a sustainable form of tourism that has the potential to deliver significant benefits to host communities. To date, however, geotourism has been examined primarily from the natural sciences perspective, to the detriment of issues related to local social and economic impacts, inter-organizational collaboration, tourist responses, and community participation. This book therefore fills a major gap in the literature. While a key focus is the impacts of geotourism on economic and social development processes and the quality of life of local populations, detailed attention is also devoted to topics such as geopark and geosystem management, innovative and entrepreneurial strategies in geotourism, and territorial marketing. In addition, readers will gain a clear understanding of the extent to which the opportunities and challenges facing geotourism reflect current trends in the tourist industry as a whole.
Economics and Management of Geotourism
AvVitor Braga,António Duartem. fl.
Häftad, Engelska, 2023
1 656 kr
Skickas inom 10-15 vardagar
This book covers all aspects of the economics and management of geotourism, an increasingly important sector of nature tourism that focuses on the geology and landscape of different territories, providing a pleasurable and educational tourist experience. Geotourism is a sustainable form of tourism that has the potential to deliver significant benefits to host communities. To date, however, geotourism has been examined primarily from the natural sciences perspective, to the detriment of issues related to local social and economic impacts, inter-organizational collaboration, tourist responses, and community participation. This book therefore fills a major gap in the literature. While a key focus is the impacts of geotourism on economic and social development processes and the quality of life of local populations, detailed attention is also devoted to topics such as geopark and geosystem management, innovative and entrepreneurial strategies in geotourism, and territorial marketing. In addition, readers will gain a clear understanding of the extent to which the opportunities and challenges facing geotourism reflect current trends in the tourist industry as a whole.
Planning and Managing Sustainability in Tourism
Empirical Studies, Best-practice Cases and Theoretical Insights
AvAnna Farmaki,Levent Altinaym. fl.
Inbunden, Engelska, 2022
1 931 kr
Skickas inom 10-15 vardagar
This book provides a holistic approach to understand the challenges and opportunities related to the planning and management of sustainable development in tourism. The editors present a collection of empirical studies, best-practice cases, and theoretical discussions to draw insights on the economic, social, environmental, and political dimensions of sustainability. Specifically, using a range of case studies examining sustainability applications within various tourism industry sectors as well as different geographical regions, this book is of value to tourism policymakers, practitioners, academicians, and students, encouraging them to develop proactive behavior. This publication represents an up-to-date, innovative guide in helping readers understand the challenges facing sustainable tourism development and implementation as well as the potential opportunities for both developed and developing nations in pursuing sustainability goals in their tourism plans.
Planning and Managing Sustainability in Tourism
Empirical Studies, Best-practice Cases and Theoretical Insights
AvAnna Farmaki,Levent Altinaym. fl.
Häftad, Engelska, 2023
1 931 kr
Skickas inom 10-15 vardagar
This book provides a holistic approach to understand the challenges and opportunities related to the planning and management of sustainable development in tourism. The editors present a collection of empirical studies, best-practice cases, and theoretical discussions to draw insights on the economic, social, environmental, and political dimensions of sustainability. Specifically, using a range of case studies examining sustainability applications within various tourism industry sectors as well as different geographical regions, this book is of value to tourism policymakers, practitioners, academicians, and students, encouraging them to develop proactive behavior. This publication represents an up-to-date, innovative guide in helping readers understand the challenges facing sustainable tourism development and implementation as well as the potential opportunities for both developed and developing nations in pursuing sustainability goals in their tourism plans.
Food Waste in Hospitality Operations
Opportunities for Sustainable Management
AvViachaslau Filimonau
Inbunden, Engelska, 2027
2 332 kr
Kommande
This book provides a critical, systemic analysis of the challenge of food waste and its drivers in hospitality operations. It reviews existing approaches to mitigating food waste in catering services and highlights best practices in effective mitigation. It also discusses the determinants of the broader adoption of effective approaches to food-waste management across the sector and within the various geographical markets of out-of-home food consumption.This book is suitable for academics in the hospitality and tourism field as well as for professionals such as hotel and restaurant managers. It can also be used in undergraduate and postgraduate classes in hospitality management.
Family Businesses in Tourism and Hospitality
Innovative Studies and Approaches
AvMarco Valeri
Inbunden, Engelska, 2023
1 931 kr
Skickas inom 10-15 vardagar
This book provides a comprehensive collection of new insights into traditional paradigms, approaches, and methods, as well as more recent developments in issues related to family businesses in tourism and hospitality. The aim of the chapters is to verify whether, in the tourism industry, the “family business model” is an important development opportunity and, in particular, if it is an innovation driver, for this industry development. In this context, the authors contribute chapters from a diverse set of countries to investigate personal and family needs and preferences alongside the relationship between family business model, growth and profit maximization, and the development of tourism businesses through innovation drivers. SME competency, the impact of COVID-19 on performance and marketing, and policy improvements are also discussed in this volume.
Family Businesses in Tourism and Hospitality
Innovative Studies and Approaches
AvMarco Valeri
Häftad, Engelska, 2024
1 931 kr
Skickas inom 10-15 vardagar
This book provides a comprehensive collection of new insights into traditional paradigms, approaches, and methods, as well as more recent developments in issues related to family businesses in tourism and hospitality. The aim of the chapters is to verify whether, in the tourism industry, the “family business model” is an important development opportunity and, in particular, if it is an innovation driver, for this industry development. In this context, the authors contribute chapters from a diverse set of countries to investigate personal and family needs and preferences alongside the relationship between family business model, growth and profit maximization, and the development of tourism businesses through innovation drivers. SME competency, the impact of COVID-19 on performance and marketing, and policy improvements are also discussed in this volume.
Digital Transformation of the Hotel Industry
Theories, Practices, and Global Challenges
AvJorge Marques,Rui Pedro Marques
Inbunden, Engelska, 2023
2 271 kr
Skickas inom 10-15 vardagar
The hotel industry has gone through important transformations, not only in terms of management and operation but also in terms of interaction with consumers. Technological development and adaptation to the digital era have been one of the greatest challenges for hotels. This book aims to fill the gap in the literature in this specific area of the tourism sector and contribute to a better understanding of trends and challenges in the hotel industry on a global scale.
Digital Transformation of the Hotel Industry
Theories, Practices, and Global Challenges
AvJorge Marques,Rui Pedro Marques
Häftad, Engelska, 2024
2 271 kr
Skickas inom 10-15 vardagar
The hotel industry has gone through important transformations, not only in terms of management and operation but also in terms of interaction with consumers. Technological development and adaptation to the digital era have been one of the greatest challenges for hotels. This book aims to fill the gap in the literature in this specific area of the tourism sector and contribute to a better understanding of trends and challenges in the hotel industry on a global scale.
Consumer Brand Relationships in Tourism
An International Perspective
AvRaouf Ahmad Rather
Inbunden, Engelska, 2024
2 610 kr
Skickas inom 5-8 vardagar
This book provides a comprehensive overview of consumer-brand relationships (CBR) in tourism and hospitality marketing management, including pre-, during- and post-COVID-19 pandemic. It critically investigates the current debates and questions within the field and includes both theory and practical cases from around the globe. It brings together leading specialists from various disciplinary backgrounds and geographical regions, to offer state-of-the-art theoretical reflections and empirical research on contemporary issues. This book is a reference point for scholars, researchers, academics and students in the field of CBR across disciplines including tourism marketing, hospitality, leisure, festivals, and events.