Promotion of Education

A Critical Cultural Social Marketing Approach

Häftad, Engelska, 2019

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Beskrivning

This book introduces critical cultural social marketing and adapts these techniques for use in the promotion of educational futures in communities and places where there is educational disadvantage. An approach that builds on the discipline of social marketing, the authors describe the promotion of education as underpinned by a commitment to understanding the effects of difficult experiences with institutions such as schools, as well as the diversity of learning. Involving the critical in promoting education means it is possible to be alert to the impacts of institutional education, while involving the cultural means we are forced to appreciate and connect with learning in all its diversity. The authors draw upon examples from Lead My Learning, an education promotion campaign produced using a critical cultural social marketing approach. In doing so, they provide a detailed account of new ways to promote education.

Produktinformation

Utgivningsdatum:2019-11-15
Mått:148 x 210 x 18 mm
Vikt:426 g
Format:Häftad
Språk:Engelska
Antal sidor:310
Förlag:Springer Nature Switzerland AG
ISBN:9783030253028

Utforska kategorier

Högskola och universitet inom Psykologi och pedagogik
Pedagogik inom Psykologi och pedagogik
Sociologi inom Samhälle och politik

Mer om författaren

Valerie Harwood is Professor of Sociology and Anthropology of Education at the University of Sydney, Australia. Her research focuses on disadvantage and educational inclusion, as well as investigating the adaption of social marketing for widening participation in higher education. Nyssa Murray is Project Manager for research to promote education in early childhood settings to create a social marketing campaign as part of an Australia Research Council Future Fellowship. She is a currently an Adjunct Lecturer at The University of Sydney, Australia.

Innehållsförteckning

Chapter 1. Involving the critical and the cultural in promoting education.- Chapter 2. Appreciating, understanding and respecting the cultural and social contexts of learning.- Chapter 3. A critical cultural approach to social marketing?.- Chapter 4. Engaging a critical and cultural emphasis to create a campaign that promotes education.- Chapter 5. The Lead My Learning campaign.- Chapter 6. Describing the critical cultural social marketing approach used in the Lead My Learning campaign.- Chapter 7. Analysing and reviewing the critical cultural social marketing approach used in Lead My Learning.- Chapter 8. A critical cultural social marketing approach.

Mer från samma författare

Education, Change and Society

Nigel Bagnall, Kellie Burns, Hernan Cuervo, Dennis Foley, Groundwater-Smith, Valerie Harwood, Remy Low, Nicole Mockler, Helen Proctor, Victoria Rawlings, Meghan Stacey, Ben Wilson, Julian Wood, Anthony Welch