Thirty Years of Political Campaigning in Central and Eastern Europe

Otto Eibl is Assistant Professor at the Department of Political Science, Masaryk University, Czech Republic. His research focuses on political communication, branding and marketing, and he also teaches courses on these subjects.Miloš Gregor is Assistant Professor at the Department of Political Science, Masaryk University, Czech Republic. His research interests include political marketing, branding, and public relations in politics. He teaches courses on political communication and marketing, propaganda, disinformation, and fake news.

“For professionals and scholars who only seek brief, structured information about electoral campaigns in a complex region with which they are unfamiliar, it may provide a useful compilation of overviews and a research primer. For that, and for integrating Central and Eastern European perspectives into international scholarly discourse, and for their highly timely effort to contend with the political developments of a generation, the authors and editors deserve praise.” (Máté Mátyás, Europe-Asia Studies, Vol. 73(4), 2021)

• 1. A Brief Historical Overview of Political Campaigning: Theories, Concepts and Approaches (Otto Eibl, Miloš Gregor).- Part I. Baltic States.- 2. Characteristics of the Baltic States (Vít Hloušek).- 3. Estonia (Marju Lauristin, Sten Hansson).- 4. Latvia (Ieva Bērziņa).- 5. Lithuania (Ingrida Unikaitė – Jakuntavičienė).- 6. Summary for the Baltic States (Otto Eibl).- Part II. Central Europe.- 7. Characteristics of the Central Europe (Lubomír Kopeček).- 8. Czech Republic (Miloš Gregor).- 9. Hungary (Gabriella Szabo, Balazs Kiss).- 10. Poland (Wojciech Cwalina, Milena Drzewiecka).- 11. Slovakia (Jozef Zagrapan).- 12. Summary for Central Europe (Miloš Gregor).- Part III. The Balkans.- 13. Characteristics of the Balkans (Věra Stojarová).- 14. Albania (Afrim Krasniqi).- 15. Bosnia and Herzegovina (Adnan Huskić).- 16. Bulgaria (Ivanka Mavrodieva).- 17. Croatia (Marija Grbeša, Berto Šalaj).- 18. North Macedonia (Mirjana Maleska).- 19. Romania (Ruxandra Boicu, Adriana Stefanel, Silvia Breanea).- 20. Slovenia (Alenka Krašovec, Tomaž Deželan).- 21. Serbia (Siniša Atlagić, Dušan Vučićević).- 22. Summary for the Balkans (Miloš Gregor).- Part IV. Eastern Europe.- 23. Characteristics of Eastern Europe (Jan Holzer).- 24. Moldova (Igor Munteanu).- 25. Ukraine (Larisa Doroshenko).- 26. Russia (John Ishiyama).- 27. Summary for Eastern Europe (Otto Eibl).- Part V. Conclusion.- 28. Conclusion (Otto Eibl, Miloš Gregor).