Media Management

Strategy, Business Models and Case Studies

AvBernd W. Wirtz

Inbunden, Engelska, 2020

Del i serien Springer Texts in Business and Economics

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Beskrivning

Bernd Wirtz provides a valuable guideline for this new world, combining theory, facts, and practice.” Dr. Hubert Burda, German publisher and Managing Corporate Partner of Hubert Burda Media Holding KG“The media business is subject to substantial change while differences between distinctive media areas are fading away.

Produktinformation

Utgivningsdatum:2020-09-12
Mått:155 x 235 x 24 mm
Vikt:658 g
Format:Inbunden
Språk:Engelska
Serie:Springer Texts in Business and Economics
Antal sidor:315
Upplaga:2
Förlag:Springer Nature Switzerland AG
ISBN:9783030479121

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Mer om författaren

Bernd W. Wirtz holds the Chair of Information and Communication Management at the German University of Administrative Sciences Speyer.

Innehållsförteckning

Foundations of media management.- Characteristics of media management.- Value-creation systems of media enterprises.- Functions of media management.- Business models and value creation in the newspaper and magazine market 126.- Business models and value creation in the book market.- Business models and value creation in in the movie market.- Business models and value creation in in the TV market.- Business models and value creation in the radio market.- Business models and value creation in the music market.- Business models and value creation in the music market.-Business models and value creation in the Internet market.- International media management.- Integrated media conglomerates and cross-media.- Case Studies.