Fundraising Principles for Faculty and Academic Leaders

AvAaron Conley,Genevieve G. Shaker

Inbunden, Engelska, 2021

Del i serien Philanthropy and Education

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Häftad

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Beskrivning

The book provides historical and contemporary perspectives on core concepts and data, research revealing donors’ giving motivations, engagement strategies and tactics for academic units, and guidance on management challenges including strategic plans, campaigns, and measuring performance.

Produktinformation

Utgivningsdatum:2021-04-21
Mått:148 x 210 x 23 mm
Vikt:498 g
Format:Inbunden
Språk:Engelska
Serie:Philanthropy and Education
Antal sidor:250
Förlag:Springer Nature Switzerland AG
ISBN:9783030664282

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Mer om författaren

Aaron Conley is a faculty member of The Fund Raising School in the Indiana University Lilly Family School of Philanthropy at IUPUI, USA, and founder of the consulting practice, Academic Advancement Partners.Genevieve G. Shaker is Associate Professor of Philanthropic Studies in the Indiana University Lilly Family School of Philanthropy and faculty member of The Fund Raising School at IUPUI, USA. She was named the 2015 Association of Fundraising Professionals’ Emerging Scholar.

Innehållsförteckning

1. Fundraising for Academicians.- 2. Historical Perspectives on Academic Fundraising.- 3. Language Matters.- 4. Tenets of Operational Effectiveness.- 5. Understanding Donor Motivation.- 6. Applying the Identification Model.- 7. Engaging Potential Donors.- 8. Narrow Your Universe.- 9. The Annual Development Plan.- 10. Engaging Partners.- 11. Align Your Strategic Plan.- 12. Campaigns.- 13. Measuring Impact. - 14. Losing Oneself in a Great Cause.- 15. Don't Fear Fundraising.