Introduction to Digital Economics

Harald Øverby is a Professor at the Norwegian University of Science and Technology (NTNU). He has degrees in Computer Science, Economics, and Information and Communication Technology. Prof. Øverby has published over 80 papers in international journals and conferences in the areas of communication technology, digital economics, business modeling, data coding and optical networking. Jan Arild Audestad is Professor Emeritus at the Norwegian University of Science and Technology (NTNU). Trained initially in theoretical physics, Prof. Audestad has more than 50 years of experience working in the telecommunication industry, mainly as a researcher, research manager, and advisor to the top management of Telenor. He has also been an Adjunct Professor at NTNU for 25 years, teaching in the areas of communication networks, digital economics, strategy, and information security.

• The Digital Economy.- Information and Communication Technologies.- Convergence of Technologies and Services.- Digital Economy Ecosystem.- Digital Market Evolution.- Digital Goods and Services.- Production Models.- Value Creation Models and Competitive Strategy.- Network Effects.- Multisided Platforms.- Path Dependence.- Lock-in and Switching Costs.- Digital Monopolies and Oligopolies.- Mergers and Acquisitions.- Standards.- The Long Tail.- Digital Markets.- Digital Market Modeling.- Digital Business Models.- Big Data Economics.- Net Neutrality.- Digital Regulation.