Classroom Companion: Business – serie
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46 produkter
Modern Facility and Workplace Management
Change Management, Digital Transformation and ESG
Inbunden, 2026
1237 kr
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This comprehensive graduate-level textbook, now in its second edition, offers an unparalleled exploration of the complex world of facilities and workplace management. As crucial counterparts to real estate management, these disciplines require a multidimensional approach, which this book delivers …
Modern Facility and Workplace Management
Processes, Implementation and Digitalisation
Häftad, 2021
741 kr
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This book adopts a multidimensional approach to explain current practices and trends in facility management. Presenting both research and practical insights from around the globe and providing definitions, examples and case studies, it allows readers to gain an understanding of corporate real …
Strategies for e-Business
Concepts and Cases on Value Creation and Digital Business Transformation
Av Tawfik Jelassi, Francisco J. Martínez-López
Inbunden, 2020
1243 kr
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This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with …
Strategies for e-Business
Concepts and Cases on Value Creation and Digital Business Transformation
Av Tawfik Jelassi, Francisco J. Martínez-López
Häftad, 2021
881 kr
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This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with …
Cause-Related Marketing
Case Studies From a Global Perspective
Av M. Mercedes Galan-Ladero, Clementina Galera-Casquet m. fl.
Inbunden, 2021
1355 kr
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This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in …
Cause-Related Marketing
Case Studies From a Global Perspective
Av M. Mercedes Galan-Ladero, Clementina Galera-Casquet m. fl.
Häftad, 2022
962 kr
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This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in …
Introduction to Supply Chain Resilience
Management, Modelling, Technology
Inbunden, 2021
1245 kr
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This book offers a concise yet comprehensive introduction to supply chain resilience, covering management, modeling and technology perspectives. Designed to accompany the textbook “Global Supply Chain and Operations Management” it addresses the topics of supply chain risks and resilience in more …
Liquidity, Markets and Trading in Action
An Interdisciplinary Perspective
Av Deniz Ozenbas, Michael S. Pagano m. fl.
Inbunden, 2021
569 kr
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This open access book addresses four standard business school subjects: microeconomics, macroeconomics, finance and information systems as they relate to trading, liquidity, and market structure. It provides a detailed examination of the impact of trading costs and other impediments of trading that …
Liquidity, Markets and Trading in Action
An Interdisciplinary Perspective
Av Deniz Ozenbas, Michael S. Pagano m. fl.
Häftad, 2022
455 kr
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This open access book addresses four standard business school subjects: microeconomics, macroeconomics, finance and information systems as they relate to trading, liquidity, and market structure. It provides a detailed examination of the impact of trading costs and other impediments of trading that …
Business Research Methodology
Research Process and Methods
Inbunden, 2021
1491 kr
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This book introduces students to major research processes and methods used in business research. The research process includes all steps in the research project beginning from the problem formulation, through research design, proposal, conducting the research, deriving conclusions, writing research …
Entrepreneurial Vision
A Guide for Charting and Implementing the Visioning Process
Av Susan E. Reid, Charles B. Crawford
Inbunden, 2022
1046 kr
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While many texts on entrepreneurship and biographies of great entrepreneurs and leaders talk about vision and its importance, few delve into what vision is, how it comes to be, and, how it can be more successfully developed. This book, built on evidence-based research, delves into the entire …
Entrepreneurial Vision
A Guide for Charting and Implementing the Visioning Process
Av Susan E. Reid, Charles B. Crawford
Häftad, 2023
962 kr
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While many texts on entrepreneurship and biographies of great entrepreneurs and leaders talk about vision and its importance, few delve into what vision is, how it comes to be, and, how it can be more successfully developed. This book, built on evidence-based research, delves into the entire …
Introduction to Digital Economics
Foundations, Business Models and Case Studies
Av Harald Øverby, Jan Arild Audestad
Inbunden, 2021
502 kr
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Innovations and developments in technology have laid the foundations for an economy based on digital goods and services—the digital economy. This book invites students and practitioners, to take an in-depth look at the impact that technological innovations such as social media, cryptocurrencies, …
Introduction to Digital Economics
Foundations, Business Models and Case Studies
Av Harald Øverby, Jan Arild Audestad
Häftad, 2022
468 kr
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Innovations and developments in technology have laid the foundations for an economy based on digital goods and services—the digital economy. This book invites students and practitioners, to take an in-depth look at the impact that technological innovations such as social media, cryptocurrencies, …
Aviation Systems
Management of the Integrated Aviation Value Chain
Av Andreas Wittmer, Thomas Bieger m. fl.
Inbunden, 2021
837 kr
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This book provides an overview of the aviation sector by focusing on all major aspects embedded in the environment (subsystems) and the market of aviation. The book explains the linkages between subsystems politics, society, technology, economy, environment, and regulation, and how these subsystems …
Aviation Systems
Management of the Integrated Aviation Value Chain
Av Andreas Wittmer, Thomas Bieger m. fl.
Häftad, 2022
619 kr
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This book provides an overview of the aviation sector by focusing on all major aspects embedded in the environment (subsystems) and the market of aviation. The book explains the linkages between subsystems politics, society, technology, economy, environment, and regulation, and how these subsystems …
Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R
A Workbook
Av Joseph F. Hair Jr., G. Tomas M. Hult m. fl.
Inbunden, 2021
569 kr
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Partial least squares structural equation modeling (PLS-SEM) has become a standard approach for analyzing complex inter-relationships between observed and latent variables. Researchers appreciate the many advantages of PLS-SEM such as the possibility to estimate very complex models and the method’s …
Research Methods and Data Analysis for Business Decisions
A Primer Using SPSS
Av James E. Sallis, Geir Gripsrud m. fl.
Inbunden, 2021
1207 kr
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This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data …
Research Methods and Data Analysis for Business Decisions
A Primer Using SPSS
Av James E. Sallis, Geir Gripsrud m. fl.
Häftad, 2022
877 kr
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This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data …
Test Bias in Employment Selection Testing
A Visual Introduction
Inbunden, 2022
961 kr
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This book provides students with a concise introduction to test bias from a psychometric point-of-view without statistics. It uses easy to understand graphs to explain complex technical approaches to test bias giving readers a highly sought-after knowledge enabling them to be better consumers of …
Test Bias in Employment Selection Testing
A Visual Introduction
Häftad, 2023
696 kr
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This book provides students with a concise introduction to test bias from a psychometric point-of-view without statistics. It uses easy to understand graphs to explain complex technical approaches to test bias giving readers a highly sought-after knowledge enabling them to be better consumers of …
Data Science for Entrepreneurship
Principles and Methods for Data Engineering, Analytics, Entrepreneurship, and the Society
Av Werner Liebregts, Willem-Jan van den Heuvel m. fl.
Inbunden, 2023
962 kr
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The fast-paced technological development and the plethora of data create numerous opportunities waiting to be exploited by entrepreneurs. This book provides a detailed, yet practical, introduction to the fundamental principles of data science and how entrepreneurs and would-be entrepreneurs can …
Data Science for Entrepreneurship
Principles and Methods for Data Engineering, Analytics, Entrepreneurship, and the Society
Av Werner Liebregts, Willem-Jan van den Heuvel m. fl.
Häftad, 2024
679 kr
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The fast-paced technological development and the plethora of data create numerous opportunities waiting to be exploited by entrepreneurs. This book provides a detailed, yet practical, introduction to the fundamental principles of data science and how entrepreneurs and would-be entrepreneurs can …
Corporate Valuation
A Practical Approach with Case Studies
Av Benedicto Kulwizira Lukanima
Inbunden, 2023
1804 kr
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This book provides students with basic knowledge and advance skills for addressing practical challenges in valuation. First, the book presents financial information as a vital ingredient for performing corporate valuation. Second, the book presents key concepts of value and valuation and basic …
Corporate Valuation
A Practical Approach with Case Studies
Av Benedicto Kulwizira Lukanima
Häftad, 2024
1355 kr
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This book provides students with basic knowledge and advance skills for addressing practical challenges in valuation. First, the book presents financial information as a vital ingredient for performing corporate valuation. Second, the book presents key concepts of value and valuation and basic …
International Management in Service Firms
Environments, Strategies and Operations
Av Dirk Klimkeit, Pengji Wang m. fl.
Inbunden, 2024
1580 kr
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This textbook examines how service firms manage their international operations. For the first time, it brings together insights from the fragmented literature on this subject into an accessible textbook. Further, it is unique in its focus on service firms’ internationalization and international …
International Management in Service Firms
Environments, Strategies and Operations
Av Dirk Klimkeit, Pengji Wang m. fl.
Häftad, 2025
1128 kr
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This textbook examines how service firms manage their international operations. For the first time, it brings together insights from the fragmented literature on this subject into an accessible textbook. Further, it is unique in its focus on service firms’ internationalization and international …
Introduction to Supply Chain Analytics
With Examples in AnyLogic and anyLogistix Software
Inbunden, 2024
1243 kr
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The book offers a concise yet comprehensive introduction to supply chain analytics covering management, modeling, and technology perspectives. Designed to accompany the textbook “Global Supply Chain and Operations Management”, it addresses the topics of supply chain analytics in more depth. The …
Strategic Management
Fundamental Concepts for Decision Making and Strategy Execution
Av Arão Sapiro
Inbunden, 2024
1491 kr
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This book provides students with the fundamental concepts and stages of strategic management and planning in organizations with essential tools to make decisions in order to remain competitive in the business world of today. It offers an introduction to the key topics and themes of organizational …
Strategic Management
Fundamental Concepts for Decision Making and Strategy Execution
Av Arão Sapiro
Häftad, 2025
1067 kr
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This book provides students with the fundamental concepts and stages of strategic management and planning in organizations with essential tools to make decisions in order to remain competitive in the business world of today. It offers an introduction to the key topics and themes of organizational …
