College Textbook Publishing Industry in the U.S. 2000-2022
The Search for Competitive Marketing Strategies
Inbunden, Engelska, 2023
Del i serien Marketing and Communication in Higher Education
417 kr
Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt över 249 kr.
Beskrivning
This book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an existential crisis for some publishers.