Marketing and Communication in Higher Education – serie
Visar alla böcker i serien Marketing and Communication in Higher Education. Handla med fri frakt och snabb leverans.
10 produkter
10 produkter
1 364 kr
Skickas inom 10-15 vardagar
This book provides a critical theory of branding in higher education. The author argues for a higher education for all and positions higher education as a human right necessary for the well-being of citizens and democracy.
Rating Professors Online
How Culture, Technology, and Consumer Expectations Shape Modern Student Evaluations
Inbunden, Engelska, 2020
529 kr
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This book explores the emerging trends and patterns in online student evaluations of teaching and how online reviews have transformed the teacher-student relationship as developments in technology have altered consumer behaviors.
Rating Professors Online
How Culture, Technology, and Consumer Expectations Shape Modern Student Evaluations
Häftad, Engelska, 2021
529 kr
Skickas inom 10-15 vardagar
This book explores the emerging trends and patterns in online student evaluations of teaching and how online reviews have transformed the teacher-student relationship as developments in technology have altered consumer behaviors.
529 kr
Skickas inom 10-15 vardagar
This book offers a comprehensive look into issues and trends driving international student mobility as the phenomenon becomes increasingly prevalent worldwide.
529 kr
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This book offers a comprehensive look into issues and trends driving international student mobility as the phenomenon becomes increasingly prevalent worldwide.
1 678 kr
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This edited volume explores the nature, scope, and consequences of the marketisation of higher education. The volume takes a holistic approach, following the notion that the marketisation of higher education both drives and is driven by the universities which form the higher education market.
1 678 kr
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This edited volume explores the nature, scope, and consequences of the marketisation of higher education. The volume takes a holistic approach, following the notion that the marketisation of higher education both drives and is driven by the universities which form the higher education market.
College Textbook Publishing Industry in the U.S. 2000-2022
The Search for Competitive Marketing Strategies
Inbunden, Engelska, 2023
424 kr
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This book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an existential crisis for some publishers.
Scholarly Publishing in the Humanities, 2000-2024
Marketing and Communications Challenges and Opportunities
Inbunden, Engelska, 2024
477 kr
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This book explores the recent history and future directions of scholarly publishing in the humanities in the United States from a marketing and communications perspective.
Scholarly Publishing in the Humanities, 2000-2024
Marketing and Communications Challenges and Opportunities
Häftad, Engelska, 2025
477 kr
Skickas inom 10-15 vardagar
This book explores the recent history and future directions of scholarly publishing in the humanities in the United States from a marketing and communications perspective. The study draws on statistical surveys and data from a multidude of sources in order to analyze the major challenges confronting the humanities in higher education as well as the opportunities for print and digital publication since 2000. Chapters cover all types of publishing from university to trade presses, libraries, national programs, and self publishing, and focuses on changes in higher education funding, the impact of disruptive technologies such as AI, and the importance of global markets in disseminating new research in the humanities. The author explores these trends and other relevant theories, practices, and examples to achieve a better understanding of why publishing scholarly books and journals in the humanities is, and will remain, a critically important yet complicated component of the higher education landscape.