Marketing and Communication in Higher Education – serie
Visar alla böcker i serien Marketing and Communication in Higher Education. Handla med fri frakt och snabb leverans.
11 produkter
Understanding Branding in Higher Education
Marketing Identities
Inbunden, 2017
1385 kr
Lägg i varukorg
This book provides a critical theory of branding in higher education. The author argues for a higher education for all and positions higher education as a human right necessary for the well-being of citizens and democracy. Firstly, the book introduces the concept of desire as an underpinning for …
Rating Professors Online
How Culture, Technology, and Consumer Expectations Shape Modern Student Evaluations
Av Pamela Leong
Inbunden, 2020
539 kr
Lägg i varukorg
This book explores the emerging trends and patterns in online student evaluations of teaching and how online reviews have transformed the teacher-student relationship as developments in technology have altered consumer behaviors. While consumers at large rely more and more on web-based platforms to …
Rating Professors Online
How Culture, Technology, and Consumer Expectations Shape Modern Student Evaluations
Av Pamela Leong
Häftad, 2021
539 kr
Lägg i varukorg
This book explores the emerging trends and patterns in online student evaluations of teaching and how online reviews have transformed the teacher-student relationship as developments in technology have altered consumer behaviors. While consumers at large rely more and more on web-based platforms to …
International Student Mobility and Access to Higher Education
Av Or Shkoler, Edna Rabenu m. fl.
Inbunden, 2020
539 kr
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This book offers a comprehensive look into issues and trends driving international student mobility as the phenomenon becomes increasingly prevalent worldwide. Chapters first present an expanded definition of student mobility in the context of internationalization and go on to discuss the …
International Student Mobility and Access to Higher Education
Av Or Shkoler, Edna Rabenu m. fl.
Häftad, 2021
539 kr
Lägg i varukorg
This book offers a comprehensive look into issues and trends driving international student mobility as the phenomenon becomes increasingly prevalent worldwide. Chapters first present an expanded definition of student mobility in the context of internationalization and go on to discuss the …
Marketisation of Higher Education
Concepts, Cases, and Criticisms
Av John D. Branch, Bryan Christiansen
Inbunden, 2021
1710 kr
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This edited volume explores the nature, scope, and consequences of the marketisation of higher education. Chapters identify different practices which reflect the marketisation of higher education, and offer various perspectives on the policies and procedures which stimulate and regulate it. The …
Marketisation of Higher Education
Concepts, Cases, and Criticisms
Av John D. Branch, Bryan Christiansen
Häftad, 2022
1710 kr
Lägg i varukorg
This edited volume explores the nature, scope, and consequences of the marketisation of higher education. Chapters identify different practices which reflect the marketisation of higher education, and offer various perspectives on the policies and procedures which stimulate and regulate it. The …
College Textbook Publishing Industry in the U.S. 2000-2022
The Search for Competitive Marketing Strategies
Inbunden, 2023
433 kr
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This book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an existential crisis for some publishers. The various sections in this book offers a comprehensive analysis of the …
Scholarly Publishing in the Humanities, 2000-2024
Marketing and Communications Challenges and Opportunities
Inbunden, 2024
486 kr
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This book explores the recent history and future directions of scholarly publishing in the humanities in the United States from a marketing and communications perspective. The study draws on statistical surveys and data from a multidude of sources in order to analyze the major challenges …
Scholarly Publishing in the Humanities, 2000-2024
Marketing and Communications Challenges and Opportunities
Häftad, 2025
486 kr
Lägg i varukorg
This book explores the recent history and future directions of scholarly publishing in the humanities in the United States from a marketing and communications perspective. The study draws on statistical surveys and data from a multidude of sources in order to analyze the major challenges …
Academic Capitalism in Higher Education
Nordic Perspectives on Research and Practice
Av Rauno Rusko, Maria Hakkarainen m. fl.
Inbunden, 2026
1996 kr
Kommande
This edited volume explores the complex and evolving role of universities in societal, economic, and organizational transformation, focusing on academic capitalism in Nordic higher education. Through a multidisciplinary lens, the chapters examine how higher education institutions navigate pressures …
