Catharina Nyström Höög is Professor of Swedish at the Department for Swedish Language and Multilingualism, Stockholm University, Sweden. Her research interests include plain language, genre and discourse analysis, organizational discourse, stylistics and text linguistics. Henrik Rahm is Associate Professor in Scandinavian Languages at the Centre for Languages and Literature, Lund University, Sweden. Examples of previous research are diachronic journalistic discourse, legitimation strategies of registered nurses and clear language. His latest research includes language use in working life, discourses of state-owned enterprises, language of accounting and ritualization of corporate annual meetings.Gøril Thomassen Hammerstad is Professor in Applied Linguistics and Head of the Centre for Academic and Professional Communication at the Norwegian University of Science and Technology, Norway. Her research interests includelanguage and communication across a variety of professional practices.

• Chapter 1: A discourse of things. Nordic perspectives on texts negotiating issues that matter in professional communication.- Chapter 2: Texts complying with societal pressures - Changing genres in Finnish companies’ CSR reporting.- Chapter 3: Subject-oriented prose in digital discourse networks: digital media as a socio-material condition for access and circulation.- Chapter 4: Crisis communication on social media: Informalization in the hour-by-hour struggle for information.- Chapter 5: Sheep, watchdogs and wolves as epistemic positions: How a master’s programme in non-fiction writing produced and reflected an epistemic practice for the field of sakprosa in Norway.- Chapter 6: Postscript: The Power and Potential of the Concept Sakprosa (CPS) A guided tour through five topoi.

Catharina Nyström Höög is Professor of Swedish at the Department for Swedish Language and Multilingualism, Stockholm University, Sweden. Her research interests include plain language, genre and discourse analysis, organizational discourse, stylistics and text linguistics. Henrik Rahm is Associate Professor in Scandinavian Languages at the Centre for Languages and Literature, Lund University, Sweden. Examples of previous research are diachronic journalistic discourse, legitimation strategies of registered nurses and clear language. His latest research includes language use in working life, discourses of state-owned enterprises, language of accounting and ritualization of corporate annual meetings.Gøril Thomassen Hammerstad is Professor in Applied Linguistics and Head of the Centre for Academic and Professional Communication at the Norwegian University of Science and Technology, Norway. Her research interests includelanguage and communication across a variety of professional practices.

• Chapter 1: A discourse of things. Nordic perspectives on texts negotiating issues that matter in professional communication.- Chapter 2: Texts complying with societal pressures - Changing genres in Finnish companies’ CSR reporting.- Chapter 3: Subject-oriented prose in digital discourse networks: digital media as a socio-material condition for access and circulation.- Chapter 4: Crisis communication on social media: Informalization in the hour-by-hour struggle for information.- Chapter 5: Sheep, watchdogs and wolves as epistemic positions: How a master’s programme in non-fiction writing produced and reflected an epistemic practice for the field of sakprosa in Norway.- Chapter 6: Postscript: The Power and Potential of the Concept Sakprosa (CPS) A guided tour through five topoi.

Catharina Nyström Höög is Professor of Swedish at the Department for Swedish Language and Multilingualism, Stockholm University, Sweden. Her research interests include plain language, genre and discourse analysis, organizational discourse, stylistics and text linguistics. Henrik Rahm is Associate Professor in Scandinavian Languages at the Centre for Languages and Literature, Lund University, Sweden. Examples of previous research are diachronic journalistic discourse, legitimation strategies of registered nurses and clear language. His latest research includes language use in working life, discourses of state-owned enterprises, language of accounting and ritualization of corporate annual meetings.Gøril Thomassen Hammerstad is Professor in Applied Linguistics and Head of the Centre for Academic and Professional Communication at the Norwegian University of Science and Technology, Norway. Her research interests includelanguage and communication across a variety of professional practices.

• Chapter 1: A discourse of things. Nordic perspectives on texts negotiating issues that matter in professional communication.- Chapter 2: Texts complying with societal pressures - Changing genres in Finnish companies’ CSR reporting.- Chapter 3: Subject-oriented prose in digital discourse networks: digital media as a socio-material condition for access and circulation.- Chapter 4: Crisis communication on social media: Informalization in the hour-by-hour struggle for information.- Chapter 5: Sheep, watchdogs and wolves as epistemic positions: How a master’s programme in non-fiction writing produced and reflected an epistemic practice for the field of sakprosa in Norway.- Chapter 6: Postscript: The Power and Potential of the Concept Sakprosa (CPS) A guided tour through five topoi.