Ramón Plo-Alastrué is Professor of English Linguistics at the Universidad de Zaragoza, Spain. His interests include the analysis of traditional written academic genres, the identification of cultural norms and conventions adhered to in institutional research in the academic ‘semiperiphery’ and currently, as a member of the InterGedi research group, the analysis of digital genres.Isabel Corona is a Senior Lecturer in English Studies at the Universidad de Zaragoza, Spain. Her research has focused on the analysis of academic and professional genres and discourses in traditional and new media contexts. She has participated in projects on international commercial arbitration practices, on generic integrity and on web-mediated visibility of scientific research. She is currently engaged in the processes of multimodal recontextualization in professional digital contexts.

“The book provides valuable contributions, particularly in addressing the current challenges regarding identity and visibility in scientific communication. The book is worth reading as it highlights various potentials for conducting multimodal analyses of texts in digital environments, which may benefit both novice and experienced researchers.” (Syamini Turiman, ESP Today, Vol. 13 (1), 2025)

• Part I An Introduction to Scientific Research Communication Through Digital Media.- 1 Digital Scholarly Practices in Scientific Communication: Paths and Goals in Research Dissemination - Daniel Pascual, Ramón Plo-Alastrué, and Isabel Corona.- Part II Scientific Discourse and Professional Practices.- 2 “Not One of Our Experts.” Knowledge Claims and Group Affiliations in Online Discussions of the COVID-19 Vaccine - Ruth Breeze.- 3 Utmost Hybridity: Promotional Trends in Technology Disclosures - Carmen Sancho-Guinda.- 4 Dissemination of Knowledge During the COVID-19 Pandemic: A Conceptual Metaphor Analysis of Research and Popular Articles - Fatma Benelhadj.- 5 Authorial Stance and Identity Building in Weblogs by Law Scholars and Scientists - Giuliana Diani and Maria Freddi.- Part III Visibility and Dissemination in Scientific Research.- 6 Predatory Journals: A Potential Threat to the Dissemination of Open Access Knowledge - Ana Bocanegra-Valle.- 7 Between Infotainment and Citizen Science:Degrees of Intended Non-expert Participation Through Knowledge Communication - Jan Engberg.- 8 Video Abstracts for Increasing Researcher Visibility - Olga Dontcheva-Navratilova.- 9 Reconceptualisation of Genre(s) in Scholarly and Scientific Digital Practices: A Look at Multimodal Online Genres for the Dissemination of Science - Noelia Ruiz-Madrid and Julia Valeiras-Jurado.- Part IV Engaging the Audience Through Science Bites - 10 Three-Minute Thesis Presentations: Engaging the Audience Through Multimodal Resources - Vicent Beltrán-Palanques.- 11 Introducing Science to the Public in 3-Minute Talks: Verbal and Non-verbal Engagement Strategies - Juan C. Palmer-Silveira and Miguel F. Ruiz-Garrido.- 12 Research Visibility and Speaker Ethos: A Comparative Study of Researcher Identity in 3MT Presentations and Research Group Videos - Elizabeth Rowley-Jolivet and Shirley Carter-Thomas.- Part V Scientific Digital Communication for Research Dissemination: What Lies Ahead? - 13 Challenges and Future Directions in Digitally Mediated Research Publication and Dissemination - Vijay K. Bhatia