Marival Segarra Oña is a Full Professor at Universitat Politècnica de València (Spain) and its Vice-rector for Study Organization, Quality, Accreditation, and Languages. She has been a Visiting Scholar at Cornell University (USA) and the University of Bath (UK), among others. She is an expert on eco-innovation and business competitiveness. She has co-authored papers published in prestigious journals such as Business Strategy and the Environment, Corporate Social Responsibility and Environmental Management, Journal of Cleaner Production, and Cornell Hospitality Quarterly, among others.Virginia Santamarina Campos is a Full Professor at Universitat Politècnica de València (Spain) and Coordinator of the Research Microcluster on Cultural and Creative Industries, Tourism & Technology. Prof. Santamarina-Campos is an expert on sustainable management of culture, eco-innovation in cultural heritage, and the design of sustainable tourism strategies for regions and creative cities. She is Co-editor, of several books, including 'Ethics and Civil Drones: European Policies and Proposals for the Industry' (2018), 'Drones and the Creative Industry: Innovative Strategies for European SMEs (2018)', 'Cultural and Creative Mural Spaces: Community, Culture and Tourism of Uruguayan Contemporary Muralism and Other International Mural Spaces (2020)", and 'Music as Intangible Cultural Heritage. Economic, Cultural, and Social Identity (2021)'.Ángel Peiro Signes is a Full Professor at Universitat Politècnica de València (Spain). He has been a Visiting Scholar at Cornell University (USA) and the University of Bath (UK), among others. He is an expert on operations management, eco-innovation, and quantitative research techniques. He has co-authored papers published in prestigious journals such as Business Strategy and the Environment, Corporate Social Responsibility and Environmental Management, Journal of Cleaner Production, and Cornell Hospitality Quarterly, among others.

• 1. Introduction. Towards a Circular Economy Strategy in the Tourism Sector of the Valencian Community.- Part 1: Challenges and opportunities.- 2. The Transition Journey to the Circular Economy by Companies in the Tourism Industry of the Valencian Community.- 3. Impact Culture and Circular Economy in the Tourism Sector: An Analysis of Challenges and Recommendations for Sustainability.- 4. Design of a dynamic map of the circular economy in the tourism sector of the Valencian Community.- Part 2: Good practices.- 5. Development of a model for the application of the circular economy in hotels and restaurants through the 'customer journey map'.- 6. Wine tourism, circular economy practices and hospitality in the Spanish wine industry: The case of Bodegas Casa Sicilia wine restaurant.- 7. Circular economy practices in the Spanish beer industry. The case of the beer producer La Somniada .- 8. Good practices of Circular Economy in tourism in Castellón.- Part 3. Research, innovation, competitiveness and production.- 9. Importance of culture and innovation in behaviors towards the circular economy in Spanish hotels.- 10. Circular Economy self-assessment tool for Hotels.- 11. Conclusions. Tourism sustainability and improvement plans.

Marival Segarra Oña is a Full Professor at Universitat Politècnica de València (Spain) and its Vice-rector for Study Organization, Quality, Accreditation, and Languages. She has been a Visiting Scholar at Cornell University (USA) and the University of Bath (UK), among others. She is an expert on eco-innovation and business competitiveness. She has co-authored papers published in prestigious journals such as Business Strategy and the Environment, Corporate Social Responsibility and Environmental Management, Journal of Cleaner Production, and Cornell Hospitality Quarterly, among others.Virginia Santamarina Campos is a Full Professor at Universitat Politècnica de València (Spain) and Coordinator of the Research Microcluster on Cultural and Creative Industries, Tourism & Technology. Prof. Santamarina-Campos is an expert on sustainable management of culture, eco-innovation in cultural heritage, and the design of sustainable tourism strategies for regions and creative cities. She is Co-editor, of several books, including 'Ethics and Civil Drones: European Policies and Proposals for the Industry' (2018), 'Drones and the Creative Industry: Innovative Strategies for European SMEs (2018)', 'Cultural and Creative Mural Spaces: Community, Culture and Tourism of Uruguayan Contemporary Muralism and Other International Mural Spaces (2020)", and 'Music as Intangible Cultural Heritage. Economic, Cultural, and Social Identity (2021)'.Ángel Peiro Signes is a Full Professor at Universitat Politècnica de València (Spain). He has been a Visiting Scholar at Cornell University (USA) and the University of Bath (UK), among others. He is an expert on operations management, eco-innovation, and quantitative research techniques. He has co-authored papers published in prestigious journals such as Business Strategy and the Environment, Corporate Social Responsibility and Environmental Management, Journal of Cleaner Production, and Cornell Hospitality Quarterly, among others.

• 1. Introduction. Towards a Circular Economy Strategy in the Tourism Sector of the Valencian Community.- Part 1: Challenges and opportunities.- 2. The Transition Journey to the Circular Economy by Companies in the Tourism Industry of the Valencian Community.- 3. Impact Culture and Circular Economy in the Tourism Sector: An Analysis of Challenges and Recommendations for Sustainability.- 4. Design of a dynamic map of the circular economy in the tourism sector of the Valencian Community.- Part 2: Good practices.- 5. Development of a model for the application of the circular economy in hotels and restaurants through the 'customer journey map'.- 6. Wine tourism, circular economy practices and hospitality in the Spanish wine industry: The case of Bodegas Casa Sicilia wine restaurant.- 7. Circular economy practices in the Spanish beer industry. The case of the beer producer La Somniada .- 8. Good practices of Circular Economy in tourism in Castellón.- Part 3. Research, innovation, competitiveness and production.- 9. Importance of culture and innovation in behaviors towards the circular economy in Spanish hotels.- 10. Circular Economy self-assessment tool for Hotels.- 11. Conclusions. Tourism sustainability and improvement plans.

Marival Segarra Oña is a Full Professor at Universitat Politècnica de València (Spain) and its Vice-rector for Study Organization, Quality, Accreditation, and Languages. She has been a Visiting Scholar at Cornell University (USA) and the University of Bath (UK), among others. She is an expert on eco-innovation and business competitiveness. She has co-authored papers published in prestigious journals such as Business Strategy and the Environment, Corporate Social Responsibility and Environmental Management, Journal of Cleaner Production, and Cornell Hospitality Quarterly, among others.Virginia Santamarina Campos is a Full Professor at Universitat Politècnica de València (Spain) and Coordinator of the Research Microcluster on Cultural and Creative Industries, Tourism & Technology. Prof. Santamarina-Campos is an expert on sustainable management of culture, eco-innovation in cultural heritage, and the design of sustainable tourism strategies for regions and creative cities. She is Co-editor, of several books, including 'Ethics and Civil Drones: European Policies and Proposals for the Industry' (2018), 'Drones and the Creative Industry: Innovative Strategies for European SMEs (2018)', 'Cultural and Creative Mural Spaces: Community, Culture and Tourism of Uruguayan Contemporary Muralism and Other International Mural Spaces (2020)", and 'Music as Intangible Cultural Heritage. Economic, Cultural, and Social Identity (2021)'.Ángel Peiro Signes is a Full Professor at Universitat Politècnica de València (Spain). He has been a Visiting Scholar at Cornell University (USA) and the University of Bath (UK), among others. He is an expert on operations management, eco-innovation, and quantitative research techniques. He has co-authored papers published in prestigious journals such as Business Strategy and the Environment, Corporate Social Responsibility and Environmental Management, Journal of Cleaner Production, and Cornell Hospitality Quarterly, among others.

• 1. Introduction. Towards a Circular Economy Strategy in the Tourism Sector of the Valencian Community.- Part 1: Challenges and opportunities.- 2. The Transition Journey to the Circular Economy by Companies in the Tourism Industry of the Valencian Community.- 3. Impact Culture and Circular Economy in the Tourism Sector: An Analysis of Challenges and Recommendations for Sustainability.- 4. Design of a dynamic map of the circular economy in the tourism sector of the Valencian Community.- Part 2: Good practices.- 5. Development of a model for the application of the circular economy in hotels and restaurants through the 'customer journey map'.- 6. Wine tourism, circular economy practices and hospitality in the Spanish wine industry: The case of Bodegas Casa Sicilia wine restaurant.- 7. Circular economy practices in the Spanish beer industry. The case of the beer producer La Somniada .- 8. Good practices of Circular Economy in tourism in Castellón.- Part 3. Research, innovation, competitiveness and production.- 9. Importance of culture and innovation in behaviors towards the circular economy in Spanish hotels.- 10. Circular Economy self-assessment tool for Hotels.- 11. Conclusions. Tourism sustainability and improvement plans.