Kealeboga Aiseng is a Senior Lecturer in the Journalism and Media Studies department at Rhodes University, Makhanda, South Africa. He holds a PhD in African Languages and Linguistics from the University of the Witwatersrand, South Africa. His research interests are sociolinguistics, language policy, African popular culture, new media, and film studies, and he has published articles in local and international journals.

• Chapter 1: Introduction.- Chapter 2: Theoretical Underpinnings.- Chapter 3: Zulu Ethnolinguistic Nationalism.- Chapter 4: The Emergence of isiZulu in Skeem Saam (2011) and The ‘Loss of Ethnolinguistic Pluralism’ at the SABC 1.- Chapter 5: Ideologies of Colonial-Apartheid Linguistic Order.- Chapter 6: A Quest for Ethnic Media: Form and Content in the Case of Muvhango.- Chapter 7: Conclusion.

Kealeboga Aiseng is a Senior Lecturer in the Journalism and Media Studies department at Rhodes University, Makhanda, South Africa. He holds a PhD in African Languages and Linguistics from the University of the Witwatersrand, South Africa. His research interests are sociolinguistics, language policy, African popular culture, new media, and film studies, and he has published articles in local and international journals.

• Chapter 1: Introduction.- Chapter 2: Theoretical Underpinnings.- Chapter 3: Zulu Ethnolinguistic Nationalism.- Chapter 4: The Emergence of isiZulu in Skeem Saam (2011) and The ‘Loss of Ethnolinguistic Pluralism’ at the SABC 1.- Chapter 5: Ideologies of Colonial-Apartheid Linguistic Order.- Chapter 6: A Quest for Ethnic Media: Form and Content in the Case of Muvhango.- Chapter 7: Conclusion.