Katerina Berezina is an Associate Professor in the Department of Nutrition and Hospitality Management and Director of the Hospitality Management Program at the University of Mississippi (USA). Dr. Berezina’s research interests are in the areas of information technology in hospitality and tourism, electronic distribution, and revenue management. She serves as Managing Editor of the Journal of Hospitality and Tourism Technology (JHTT). Lyndon Nixon is an Assistant Professor in the School of Applied Data Science at Modul University Vienna (Austria). His research interests cover the visual classification of photography to automatically extract the touristic destination image from social networks such as Instagram; the use of deep learning for predictive analytics in open domains such as predicting the next trending topic in online channels; and the extraction and modelling of knowledge about events in graph structures and their combination withneural networks to improve computational understanding of the world. Aarni Tuomi is a Senior Lecturer in Experience Economy at Haaga-Helia University of Applied Sciences (Helsinki, Finland). His research interest lies in the use of emerging technologies to improve and increase human capabilities in service business. His research has explored digital labor platforms, service robotics, artificial intelligence, UX design, service innovation, immersive technologies (XR, AR, VR) and food technology. Dr. Tuomi’s work has been published in trade magazines and top academic journals.