Collaborative Research Design

Per Vagn Freytag is a Professor of Marketing at the University of Southern Denmark. His main area of research is business-to-business marketing, specifically segmentation and portfolio planning, with a focus on dyads and networks and understanding collaboration between firms. Throughout his career, he has been heavily involved in substantial knowledge-sharing and collaboration activities between universities and public and private firms and in developing methods suited for researching them.Louise Young is an Emeritus Professor of Marketing at the University of Western Sydney (Australia) and was for many years a Visiting Professor at the University of Southern Denmark. Her research focuses on business relationships and networks and the methods best suited for researching them.  She is widely known for her pioneering work on trust and cooperation in business relationships. She also works in the areas of complexity theory and the way complexity manifests in networks and influences their nature and evolution. Majbritt Rostgaard Evald is an Associate Professor of Intrapreneurship and Organization at the University of Southern Denmark. Her field of specialization is Public-Private Innovation partnerships in which she explores inter-organizational innovation activities taking place across the private and public sectors. Among other things she researches issues of collaboration, implementation, commercialization and scaling.

• Part I: Introductory remarks.- 1. Doing quality collaborative research with business.- Part II: Research Models and Processes.- 2. A Framework for Undertaking Conceptual and Empirical Research.- 3. Theory building using abductive search strategies.- 4. Literature Reviews Unleashed: Unlocking three approaches for the Critical Realist.- Part III: Research Methods for Information Gathering and Generating.- 5. Unlocking the Impact of Paradigms in Personal Interviews.- 6. Workshops as a Research Method in Business Research.- 7. Tangible Business Research.- 8. Multi-Method Systematic Observation: Theory and Practice.- Part IV: Analysis and Presentation of Findings.- 9. Analysis of qualitative data: Using automated semantic analysis to explore and validate text.- 10. On Displaying Research Results.- 11. Cases studies: A matter of paradigmatic stance.- 12. Five research strategies for increasing rigour in Action Research.- Part V: Researching in the Present and Future.- 13. Vignettes in Collaborative Business Research.- 14. Improvising in Research: Drawing on Theatre Practices.- 15. Collaborating with Managers to Develop flight simulators to address complex problems using Agent Based Models.- Part VI: Overview and Conclusion.- 16. Bringing it all together and leaving it all up to you!.