Majbritt Rostgaard Evald – författare

Key benefits include:

A broad overview of entrepreneurship from a theoretical and practical perspectiveOpportunities for student involvement through theory, paradoxes, actions and exercisesNew content exploring diverse types of external crises and how they shape the world of entrepreneurshipLearning essential crisis strategies and actions that entrepreneurs can use not only to survive but to thrive in the face of adversity

Entrepreneurship in Theory and Practice is designed for all students with or without prior entrepreneurship education. It is ideal for introductory courses in entrepreneurship but is also highly valuable for advanced students seeking to deepen their understanding of entrepreneurial opportunities, processes and contexts. This latest edition will furthermore prove immensely beneficial for aspiring entrepreneurs, intrapreneurs, startup mentors, entrepreneurship advisors, and educators at universities, colleges, and business schools, who are currently face-to-face with a world full of multiple crises.

Key benefits include:

All undergraduate students with or without prior entrepreneurship education can enjoy the many benefits, puzzles, and insights the book has to offer. It is ideal for undergraduate students on introductory courses in entrepreneurship, as well as more advanced students interested in entrepreneurial opportunities and processes.

This book offers a comprehensive exploration of research methods for investigating business management processes, emphasizing the integration of academia and practice. It introduces innovative approaches that acknowledge the business community as stakeholders and advocates for their active involvement in the research process. With a focus on understanding the thoughts and behaviors of business managers, the book showcases a range of contemporary research methods. It challenges traditional research designs by presenting fresh perspectives on literature reviews, interviews, and observation studies. Additionally, it explores cutting-edge techniques such as vignettes, workshops, improvisation, theater, and computer-based simulation. The book also addresses data capture, generation, and analysis, incorporating various models, computer-aided text analysis, and innovative data display methods. By linking research philosophy with different research methods, the book highlights the importance of aligning reality and beliefs in driving knowledge creation. 

Ultimately, the book advocates for a more collaborative and co-created approach to research, fostering rigorous relevance in business market contexts. Written by experienced researchers in both academia and applied business research, the book presents carefully curated chapters that provide valuable insights into business management processes. It appeals to business researchers aiming to bridge the gap between theory and practice, engaging both practitioners and the academic audience in meaningful research endeavors.