Per Vagn Freytag – författare

This book offers a comprehensive exploration of research methods for investigating business management processes, emphasizing the integration of academia and practice. It introduces innovative approaches that acknowledge the business community as stakeholders and advocates for their active involvement in the research process. With a focus on understanding the thoughts and behaviors of business managers, the book showcases a range of contemporary research methods. It challenges traditional research designs by presenting fresh perspectives on literature reviews, interviews, and observation studies. Additionally, it explores cutting-edge techniques such as vignettes, workshops, improvisation, theater, and computer-based simulation. The book also addresses data capture, generation, and analysis, incorporating various models, computer-aided text analysis, and innovative data display methods. By linking research philosophy with different research methods, the book highlights the importance of aligning reality and beliefs in driving knowledge creation. 

Ultimately, the book advocates for a more collaborative and co-created approach to research, fostering rigorous relevance in business market contexts. Written by experienced researchers in both academia and applied business research, the book presents carefully curated chapters that provide valuable insights into business management processes. It appeals to business researchers aiming to bridge the gap between theory and practice, engaging both practitioners and the academic audience in meaningful research endeavors.

This book articulates and interconnects a range of research methods for the investigation of business management processes. It introduces new directions that both recognise the business community as stakeholders in the research process and seek to include them in that process. The book presents a range of contemporary research methods with particular focus on those that allow insights into business managers’ thoughts and behaviours. It includes fresh views on traditional research designs, for example new approaches to using literature reviews, experiments, interviews and observation studies. It also considers cutting-edge research methods, such as the use of vignettes, workshops, improvisation and theatre, as well as computer-based simulation. In addition to discussing new approaches to data capture and data generation, it presents new methods of data analysis by considering various forms of models and modelling, new forms of computer-aided text analysis and innovative approaches todata display.

Finally, the book provides a link between the philosophical underpinnings of research and the different research methods presented. This is often neglected but undertaking the knowledge-generating journey that is research includes having a view on reality and marrying this to beliefs about how the reality to be investigated can be best expedited.