Valia Aranitou is Associate Professor in the sociology department at National and Kapodistrian University of Athens in Greece, where she teaches economic sociology. She is Director of the Research Institute of Greek Commerce and SMEs, which is part of the Institute of the Hellenic Confederation of Commerce and Entrepreneurship.Pantelis C. Kostis is Assistant Professor of Economic Development in the economics department at the National and Kapodistrian University of Athens in Greece. He is a series editor of “Palgrave Studies in The Future of European Societies and Economies.” Kostis is also a senior associate editor for Journal of the Knowledge Economy, Journal of Innovation and Entrepreneurship, and International Journal of Sociology and Sustainable Development.Manolis Manioudis is Assistant Professor in the economics department at the University of Patras in Greece. He is an economic analyst at the Hellenic Confederation of Commerce and Entrepreneurship, and he is an associate editor for Journal of the Knowledge Economy.Milena Panagiotopoulou is EU/International Affairs Manager at the Hellenic Confederation of Commerce and Entrepreneurship. She participates in the internal policy committees and working groups of the European Confederation of Retail and Wholesale Trade (EuroCommerce), the European Union for Small and Medium Enterprises (SMEunited), and the International Federation of Retail Trade Associations (FIRA-NRF).

• Chapter 1. Introduction: Retailing, Βetween Art and Science.- Chapter 2. Introduction: Retailing, Βetween Art and Science.- Chapter 3. Theoretical Approaches.- Chapter 4. Retail as a Growth Multiplier.- Chapter 5. “Phygitalization”: The Transformation of a Traditional Sector.- Chapter 6. Retailers and Sustainability: Navigating by the Star of Sustainable Retailing.- Chapter 7. Towards a Workplace and Workforce Transformation and the Necessity to Enrich Retail 5.0.- Chapter 8. The Retail Resilience Dilemma: Balancing Scale in the New Era.- Chapter 9. Retail and Real Estate: The Dimension of Spatial Evolution.- Chapter 10. Retail and Real Estate: The Dimension of Spatial Evolution.

Valia Aranitou is Associate Professor in the sociology department at National and Kapodistrian University of Athens in Greece, where she teaches economic sociology. She is Director of the Research Institute of Greek Commerce and SMEs, which is part of the Institute of the Hellenic Confederation of Commerce and Entrepreneurship.Pantelis C. Kostis is Assistant Professor of Economic Development in the economics department at the National and Kapodistrian University of Athens in Greece. He is a series editor of “Palgrave Studies in The Future of European Societies and Economies.” Kostis is also a senior associate editor for Journal of the Knowledge Economy, Journal of Innovation and Entrepreneurship, and International Journal of Sociology and Sustainable Development.Manolis Manioudis is Assistant Professor in the economics department at the University of Patras in Greece. He is an economic analyst at the Hellenic Confederation of Commerce and Entrepreneurship, and he is an associate editor for Journal of the Knowledge Economy.Milena Panagiotopoulou is EU/International Affairs Manager at the Hellenic Confederation of Commerce and Entrepreneurship. She participates in the internal policy committees and working groups of the European Confederation of Retail and Wholesale Trade (EuroCommerce), the European Union for Small and Medium Enterprises (SMEunited), and the International Federation of Retail Trade Associations (FIRA-NRF).

• Chapter 1. Introduction: Retailing, Βetween Art and Science.- Chapter 2. Introduction: Retailing, Βetween Art and Science.- Chapter 3. Theoretical Approaches.- Chapter 4. Retail as a Growth Multiplier.- Chapter 5. “Phygitalization”: The Transformation of a Traditional Sector.- Chapter 6. Retailers and Sustainability: Navigating by the Star of Sustainable Retailing.- Chapter 7. Towards a Workplace and Workforce Transformation and the Necessity to Enrich Retail 5.0.- Chapter 8. The Retail Resilience Dilemma: Balancing Scale in the New Era.- Chapter 9. Retail and Real Estate: The Dimension of Spatial Evolution.- Chapter 10. Retail and Real Estate: The Dimension of Spatial Evolution.

Valia Aranitou is Associate Professor in the sociology department at National and Kapodistrian University of Athens in Greece, where she teaches economic sociology. She is Director of the Research Institute of Greek Commerce and SMEs, which is part of the Institute of the Hellenic Confederation of Commerce and Entrepreneurship.Pantelis C. Kostis is Assistant Professor of Economic Development in the economics department at the National and Kapodistrian University of Athens in Greece. He is a series editor of “Palgrave Studies in The Future of European Societies and Economies.” Kostis is also a senior associate editor for Journal of the Knowledge Economy, Journal of Innovation and Entrepreneurship, and International Journal of Sociology and Sustainable Development.Manolis Manioudis is Assistant Professor in the economics department at the University of Patras in Greece. He is an economic analyst at the Hellenic Confederation of Commerce and Entrepreneurship, and he is an associate editor for Journal of the Knowledge Economy.Milena Panagiotopoulou is EU/International Affairs Manager at the Hellenic Confederation of Commerce and Entrepreneurship. She participates in the internal policy committees and working groups of the European Confederation of Retail and Wholesale Trade (EuroCommerce), the European Union for Small and Medium Enterprises (SMEunited), and the International Federation of Retail Trade Associations (FIRA-NRF).

• Chapter 1. Introduction: Retailing, Βetween Art and Science.- Chapter 2. Introduction: Retailing, Βetween Art and Science.- Chapter 3. Theoretical Approaches.- Chapter 4. Retail as a Growth Multiplier.- Chapter 5. “Phygitalization”: The Transformation of a Traditional Sector.- Chapter 6. Retailers and Sustainability: Navigating by the Star of Sustainable Retailing.- Chapter 7. Towards a Workplace and Workforce Transformation and the Necessity to Enrich Retail 5.0.- Chapter 8. The Retail Resilience Dilemma: Balancing Scale in the New Era.- Chapter 9. Retail and Real Estate: The Dimension of Spatial Evolution.- Chapter 10. Retail and Real Estate: The Dimension of Spatial Evolution.