Digital Paradigm Shift for a New Business DNA

Andrea Sestino is Research Fellow. and Adjunct Professor of Management and Marketing Studies at the Catholic University of Sacred Heart, Italy. He is also Adjunct Professor of Management and Marketing Studies at both Luiss Guido Carli University and Luiss Business School Rome, Italy, and Visiting Lecturer at the School of Business, Innovation and Sustainability, Halmstad University, Sweden. His research interests fall in the areas of digitalization, new technologies and innovation, and its impact on business and consumers.Luigi Nasta is an Assistant Professor of Management at John Cabot University (Rome, Italy). Additionally, he serves as a Research Fellow and Adjunct Professor at Luiss Business School (Rome, Italy), with a focus on research activities within the Creative Industry Competence Center. He was a visiting researcher at the ARC Centre of Excellence for Creative Industries and Innovation (CCI) at Queensland University of Technology, Australia. His research interests are in the fields of digitalization, business models, technology acceptance and sustainability.

• Chapter 1: Introduction: Evolving Consumers, Companies, and Societies. Do We Remember Why Companies Exist?.- Chapter 2: The Relationship Between Individuals' Wellbeing and Individuals' Reactions to New Digital Technologies. A Review.- Chapter 3: The Crucial Role of Perceived Wellbeing in Mobile Health Technologies Adoption and Individuals' Positive Reactions: A Mediation Model.- Chapter 4: The Crucial Role Experienceable Positive Emotions in Shaping Positive Reactions to AI-Based Digital Tools. Evidence from Music Services for Wellness Purposes.- Chapter 5: From Augmented Reality to Life Satisfaction: The Role of Gamification in Cultural Heritage Experiences.- Chapter 6: Sustainable Digital Business Models and Facilitators for Individual and Societal Wellbeing: A Qualitative Case Study of a Digital Platform for Seamless Healthcare Service Access.- Chapter 7: Overall Discussion, Trajectories and Conclusions: Towards an Holistic View of Digital Technologies Integrations for Individuals and Societal Wellbeing,and a New Business DNA.