AI Revolution

Antonio Baraybar Fernández is professor at the Rey Juan Carlos University in Madrid (Spain). He teaches film, television and interactive media at the Faculty of Communication Sciences. His research focuses on communication management in organizations, audiovisual marketing and neurocommunication. He is part of the URJC's high-performance research group in information and entertainment (INFOCENT).Sandro Arrufat-Martín is associate professor at the Rey Juan Carlos University in Madrid (Spain) at the Department of Communication and Sociology. He is also a professor at the UNIR Faculty of Business and Communication. His reasearch focus includes public relations, branding and corporate communication.Belén Díaz Díaz is associate professor of finance at the University of Cantabria (Spain) and academic director at the Santander Financial Institute (SANFI). She has been a visiting researcher at the University of California in Berkeley (USA), the London School of Economics (UK), and the University of Technology in Sydney (Australia), among others.

• Artificial intelligence in audiovisuals: revolution or bubble?.- OpenAI and Bain & Company: A Strategic Alliance to Optimize Technology and its Applicability.- Ethical considerations in the use of artificial intelligence in the audiovisual industry.- Implication of artificial intelligence in the study area of neurocommunication and media literacy.- Creativity in the AI Revolution.- Ethical and legal challenges of Artificial Intelligence with respect to fundamental rights: the protection of privacy and intellectual property.- Artificial intelligence and communication: the threat of deepfakes.- Generative Artificial Intelligence applied to Audiovisual Production: emerging languages and techniques.