Split across two sections on key theory and key issues, this introductory textbook encourages students to think critically about culture and society by engaging with the main theoretical debates which distinguish sociology’s contribution to cultural studies from the approach of other disciplines. The key issues section considers aspects of the key theory as applied to contemporary forms of mass cultural production and consumption including fashion, videogames, celebrities, social media, sports, and advertising.Each chapter contains easy to digest learning aids including key point summaries, highlighted text boxes on key scholars, concepts, and examples, further reading suggestions, and revision and study group questions. This book will prove an invaluable resource for undergraduate students of Sociology, Cultural Studies, Media and Film Studies, Communication Studies, and Social Anthropology.