AI-Empowered Corporate Social Media

Exploring Internal and External Strategy

AvLiangfei Qiu

Inbunden, Engelska, 2026

Del i serien New Perspectives in Organizational Communication

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Beskrivning

This book examines a critical yet under-theorized area of contemporary business: the intersection of corporate social media and artificial intelligence (AI). It constructs a dual-framework—internal affairs and external affairs—that reframes corporate social media not merely as a communication tool, but as a strategic engine for organizational intelligence, coordination, and competitive positioning.Part 1 provides an introduction to the concept of AI-empowered corporate social media. Part 2 addresses the external affairs of corporate social media, including its role in shaping customer relationships, marketing narratives, and public trust. Part 3 turns inward, exploring how enterprise social media platforms are reshaping organizational knowledge flows, performance feedback, and collaboration.Through compelling historical analogies—from John Snow’s epidemiological breakthroughs to Toyota’s recall crisis—this book illustrates the dangers of drawing premature conclusions from spurious patterns. This critique is both timely and essential, especially as business leaders increasingly rely on opaque machine-learning systems for decision-making.

Produktinformation

Utgivningsdatum:2026-01-10
Mått:148 x 210 x 21 mm
Vikt:506 g
Format:Inbunden
Språk:Engelska
Serie:New Perspectives in Organizational Communication
Antal sidor:284
Förlag:Springer Nature Switzerland AG
ISBN:9783032147127

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Mer om författaren

Liangfei Qiu is the PricewaterhouseCoopers Professor and University Research Foundation Professor at the Warrington College of Business, University of Florida. His current research focuses on social technology (social networks, social media, and prediction markets), platform technology (sharing/gig economy, e-commerce platforms, and healthcare analytics), artificial intelligence, and FinTech. He received the INFORMS Information Systems Society Sandy Slaughter Early Career Award (2019) and the Association for Information Systems (AIS) Early Career Award (2019).

Innehållsförteckning

Part 1: Introduction.- Chapter 1: Introduction to Social Bellwether: Corporate Social Media.- Chapter 2: Introduction to “External Affairs” in Corporate Social Media: Enhancing Product Marketing and Predicting Sales Trends.- Chapter 3: Introduction to Corporate Social Media for “Internal Affairs”: Internal Knowledge Sharing.- Part 2: External Affairs of Corporate Social Media.- Chapter 4: The Hidden Game: How Corporate Social Media Shapes Product Marketing.- Chapter 5: The New Frontier of Social Media Marketing in the Age of Artificial Intelligence.- Chapter 6: Behind the Screen: Corporate Social Media and Fake Reviews.- Chapter 7: Identifying Online Review Manipulation: A Battle Between Detection and Deception.- Chapter 8: Under the Influence: How Corporate Social Media Secretly Shapes Customer Relationships.- Part 3: Internal Affairs of Corporate Social Media.- Chapter 9: Harnessing the Hive Mind: Corporate Social Media and the Power (and Peril) of Crowds.- Chapter 10: Secrets in the Feed: How Corporate Social Media Drives Knowledge Sharing.- Chapter 11: Echoes in the Digital Void: Corporate Social Media and Performance Feedback.