Platform Business Models and Strategies, Vol 2

Datis Khajeheian is the head of department of Media Management and Business Communications in Faculty of Business in the University of Tehran. He is also Dean of faculty of Commerce and Trade in this University. Alongside, he serves as a lecturer in the Center of Communication, Media and Information Technology in Aalborg University of Denmark and as a visiting fellow in Stuttgart Media University and Berlin University of Digital Sciences of Germany. He has served as founder and editor in media journals such as Nordic journal of Media Management and Media Management Review. Finally he has authored seminal articles in the subject of media entrepreneurship and platforms in Persian and English.Norris Krueger is a widely-published author in entrepreneurship. He is a Senior Research Fellow at the University of Phoenix (USA). He is also consulting extensively on rapid digitization of newer and smaller enterprise. His research is passionately focused on how we grow entrepreneurs and entrepreneurial communities. He is a pioneer in researching entrepreneurial ecosystems and has been an invited expert on the topic for the OCED and EU and the Ewing Marion Kauffman Foundation. Norris is also known for his research into the entrepreneurial mindset and is the most-cited author on entrepreneurial intentions which has led him to studying neuroentrepreneurship and its implications for entrepreneurial learning and education.

• Chapter 1: Digital Platforms and the Changing Nature of Media Work: A Labor Process Perspective.- chapter 2: Digital Leadership Competencies, What Skills Do Leaders Need to Have in Web 3.0 Businesses.- chapter 3: Business Models of Major Social Media Platforms: Using Opportunity Exploitation and Resource-Based View Perspectives for a multi-case study of Linkedin, Facebook, Twitter, Instagram, Pinterest.- Chapter 4: Google “In This Together” With The Media Industry: Analysing a Problematic Relationship Through Digital News Innovation Funding.- chapter 5: Strategies and Business Models of Alternative News.- Chapter 6: Sharing economies in TV audience markets: Understanding trends in value proposition, value creation, and sustainability.- Chapter 7: Podcasting and Platformization: Understanding the future of a format.- Chapter 8: Fake news on Twitter platform, concept mapping the falsehood during CORONA virus pandemic.- Chapter 9: Crisis Communication in Platforms: A Social Network Analysis of #Coronavirus on Twitter.- Chapter 10: Game as a Platform and the Changing Role of Gamers.- Chapter 11: Ubiquitous Business Model and Strategy of WeChat as a Platform in e-commerce Development.- Chapter 12: Digital Content Marketing and Brand Engagement: Development of Academic Research.- Chapter 13: Retail Platforms with/without trust by customers -Experience in Department Stores in Japan.- Chapter 14: Reputation Management in Platforms: A Text Analysis.- Chapter 15: Big Data Analytics Value Creation: in the Lens of Sharing Economy.- Chapter 16: Network Neutrality in the Video Content Sharing Platform: An Ethnographic Study of Aparat.