Dean A. Shepherd is the Ray and Milann Siegfried Professor of Entrepreneurship at the Mendoza College of Business, Notre Dame University, USA. He is the former Editor-in-Chief of the Journal of Business Venturing and has published over 130 scholarly journal articles and 19 books.Holger Patzelt is Chair in Entrepreneurship at the School of Management, Technical University of Munich, Germany. His research interests include entrepreneurial cognition and economic, emotional and psychological consequences of failure.

“The book is a useful resource for researchers interested in understanding the cognition of entrepreneurs. Doctoral students and newcomers will find the book especially helpful to quickly acquaint themselves with what has been already done in the entrepreneurial cognition research and future possibilities in this field of inquiry.” (Swati Oberoi, International Small Business Journal ISBJ, September 21, 2020)

• 1: Introduction.- 2: Prior Knowledge and Entrepreneurial Cognition.- 3: Motivation and Entrepreneurial Cognition.- 4: Attention and Entrepreneurial Cognition.- 5: Entrepreneurial Identity.- 6: Emotion and Entrepreneurial Cognition.- 7: Conclusion

Dean A. Shepherd is the Ray and Milann Siegfried Professor of Entrepreneurship at the Mendoza College of Business, Notre Dame University, USA. He is the former Editor-in-Chief of the Journal of Business Venturing and has published over 130 scholarly journal articles and 19 books.Holger Patzelt is Chair in Entrepreneurship at the School of Management, Technical University of Munich, Germany. His research interests include entrepreneurial cognition and economic, emotional and psychological consequences of failure.

“The book is a useful resource for researchers interested in understanding the cognition of entrepreneurs. Doctoral students and newcomers will find the book especially helpful to quickly acquaint themselves with what has been already done in the entrepreneurial cognition research and future possibilities in this field of inquiry.” (Swati Oberoi, International Small Business Journal ISBJ, September 21, 2020)

• 1: Introduction.- 2: Prior Knowledge and Entrepreneurial Cognition.- 3: Motivation and Entrepreneurial Cognition.- 4: Attention and Entrepreneurial Cognition.- 5: Entrepreneurial Identity.- 6: Emotion and Entrepreneurial Cognition.- 7: Conclusion

Dean A. Shepherd is the Ray and Milann Siegfried Professor of Entrepreneurship at the Mendoza College of Business, Notre Dame University, USA. He is the former Editor-in-Chief of the Journal of Business Venturing and has published over 130 scholarly journal articles and 19 books.Holger Patzelt is Chair in Entrepreneurship at the School of Management, Technical University of Munich, Germany. His research interests include entrepreneurial cognition and economic, emotional and psychological consequences of failure.

“The book is a useful resource for researchers interested in understanding the cognition of entrepreneurs. Doctoral students and newcomers will find the book especially helpful to quickly acquaint themselves with what has been already done in the entrepreneurial cognition research and future possibilities in this field of inquiry.” (Swati Oberoi, International Small Business Journal ISBJ, September 21, 2020)

• 1: Introduction.- 2: Prior Knowledge and Entrepreneurial Cognition.- 3: Motivation and Entrepreneurial Cognition.- 4: Attention and Entrepreneurial Cognition.- 5: Entrepreneurial Identity.- 6: Emotion and Entrepreneurial Cognition.- 7: Conclusion