Strategy and Communication for Innovation
Integrative Perspectives on Innovation in the Digital Economy
AvNicole Pfeffermann,Julie Gould
Häftad, Engelska, 2018
1 906 kr
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Beskrivning
This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures.