Social Organisation of Marketing

John Connolly is a Senior Lecturer in the Marketing Group at Dublin City University Business School, Ireland. His research has examined advertising, aspects of sport, and organisational change from a figurational perspective. Paddy Dolan is a Senior Lecturer in the School of Languages, Law and Social Sciences at Dublin Institute of Technology, Ireland. His research interests include figurational sociology, childhood, sport, emotions and identities.

• Chapter 1. The Social Organisation of Marketing: An Introduction; John Connolly and Paddy Dolan.- Chapter 2. Wine and China: Making Sense of an Emerging Market with Figurational Sociology; Jennifer Smith Maguire.- Chapter 3. Figurational Dynamics and the Function of Advertising at Arthur Guiness & Sons Ltd: 1876-1960; John Connolly.- Chapter 4. Unintentional social consequences of disorganised marketing of Corporate Social Responsibility: Figurational insights from the oil and gas sector in Africa; Stephen Vertigans.- Chapter 5. Organisational Dynamics and the Role of the Child in Markets ; Paddy Dolan.- Chapter 6. Ballet for the Sun King: Power, Talent and Organisation; John Lever and Stephen Swailes.- Chapter 7. "Friends and Followers": The Social Organisation of Firms' Online Communities; Ad van Iterson and Johanna Richter.- Chapter 8. Organisations and American Collective Self-Understanding; Stephen Mennell.- Chapter 9. Figurational theory: Moving from description andtechnological empiricism to empirical- theoretical explanations; John Connolly and Paddy Dolan.