Shenja van der Graaf is a Senior Researcher at imec-SMIT, Vrije Universiteit Brussel, Belgium.

“This is a timely book, offering an empirically based and theoretically rich, critical approach to the role of platform development and user participation in the current ecosystem where platforms occupy a central role in the socioeconomic structure of media and communications, and where algorithms increasingly govern the organization of content. … It is therefore a valuable contribution for those, from media and sociology as well as economy … .” (Ana Jorge, Observatorio OBS, 2018)​

• 1. Designing for Mod Development.- 2. Participation and Platformization at Play.- 3. Game Changer.- 4. Of Toolkits, Engines and Interfaces.- 5. Learning and the Imperative of Production in Mod Development.- 6. Second Life Between Participation and Competition.- 7. Commodify! And Beyond.

Shenja van der Graaf is a Senior Researcher at imec-SMIT, Vrije Universiteit Brussel, Belgium.

“This is a timely book, offering an empirically based and theoretically rich, critical approach to the role of platform development and user participation in the current ecosystem where platforms occupy a central role in the socioeconomic structure of media and communications, and where algorithms increasingly govern the organization of content. … It is therefore a valuable contribution for those, from media and sociology as well as economy … .” (Ana Jorge, Observatorio OBS, 2018)​

• 1. Designing for Mod Development.- 2. Participation and Platformization at Play.- 3. Game Changer.- 4. Of Toolkits, Engines and Interfaces.- 5. Learning and the Imperative of Production in Mod Development.- 6. Second Life Between Participation and Competition.- 7. Commodify! And Beyond.

Shenja van der Graaf is a Senior Researcher at imec-SMIT, Vrije Universiteit Brussel, Belgium.

“This is a timely book, offering an empirically based and theoretically rich, critical approach to the role of platform development and user participation in the current ecosystem where platforms occupy a central role in the socioeconomic structure of media and communications, and where algorithms increasingly govern the organization of content. … It is therefore a valuable contribution for those, from media and sociology as well as economy … .” (Ana Jorge, Observatorio OBS, 2018)​

• 1. Designing for Mod Development.- 2. Participation and Platformization at Play.- 3. Game Changer.- 4. Of Toolkits, Engines and Interfaces.- 5. Learning and the Imperative of Production in Mod Development.- 6. Second Life Between Participation and Competition.- 7. Commodify! And Beyond.