Escalation of Commitment in Internationalization Processes
The Role of Bounded Rationality in the Uppsala Model
Häftad, Engelska, 2018
Del i serien MIR Series in International Business
1 032 kr
Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt över 249 kr.
Fler format och utgåvor
Beskrivning
This unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research.