The Author: Ulrike Rohn is Researcher at the Institute of Journalism and Communication at the University of Tartu (Estonia). Previously, she researched and taught at the Institute of Communication Research at the University of Jena (Germany), where she also earned her Ph.D. She has worked and lived in many different countries, including China, India, and Japan.

• Contents: Cultural influences in media production and consumption – Cross-cultural audience demand – International media strategies – Global standardization vs. local adaptation – Lacuna and Universal Model – Vertical Barrier Chain – Time Warner, Disney, Viacom, News Corporation, and Bertelsmann in China, India, and Japan – Legal, political, economic, and cultural barriers for foreign media companies in China, India, and Japan – In-depth interviews with media companies’ managers.

The Author: Ulrike Rohn is Researcher at the Institute of Journalism and Communication at the University of Tartu (Estonia). Previously, she researched and taught at the Institute of Communication Research at the University of Jena (Germany), where she also earned her Ph.D. She has worked and lived in many different countries, including China, India, and Japan.

• Contents: Cultural influences in media production and consumption – Cross-cultural audience demand – International media strategies – Global standardization vs. local adaptation – Lacuna and Universal Model – Vertical Barrier Chain – Time Warner, Disney, Viacom, News Corporation, and Bertelsmann in China, India, and Japan – Legal, political, economic, and cultural barriers for foreign media companies in China, India, and Japan – In-depth interviews with media companies’ managers.

The Author: Ulrike Rohn is Researcher at the Institute of Journalism and Communication at the University of Tartu (Estonia). Previously, she researched and taught at the Institute of Communication Research at the University of Jena (Germany), where she also earned her Ph.D. She has worked and lived in many different countries, including China, India, and Japan.

• Contents: Cultural influences in media production and consumption – Cross-cultural audience demand – International media strategies – Global standardization vs. local adaptation – Lacuna and Universal Model – Vertical Barrier Chain – Time Warner, Disney, Viacom, News Corporation, and Bertelsmann in China, India, and Japan – Legal, political, economic, and cultural barriers for foreign media companies in China, India, and Japan – In-depth interviews with media companies’ managers.