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Alexander M. Zielonka, Jürgen Seifried - Data-Driven Problem-Solving in International Business Communication, Inbunden

Inbunden, Engelska, Tyska, 2017

Data-Driven Problem-Solving in International Business Communication

Av Alexander M. Zielonka, Jürgen Seifried

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Beskrivning
This study challenges the traditional approach of focusing on English as a foreign language learning in international business settings. The primary objective in such settings is to successfully create a linguistically correct document. Rather than relying on accumulated incomplete individual language knowledge, an alternative approach is to «solve a written language problem» by employing online tools to search for certain unknown technical terms. The author of this study advocates that the use of bilingual text search engines as a more viable problem-solving tool than traditional online dictionaries. Therefore, he examines how well participants are able to select correct verb-object expression using either an online dictionary or a bilingual text search engine.
Produktinformation
  • Utgivningsdatum: 2017-07-17
  • Mått: 148 x 210 x 22 mm
  • Vikt: 470 g
  • Format: Inbunden
  • Språk: Engelska, Tyska
  • Serie: Konzepte des Lehrens und Lernens
  • Antal sidor: 254
  • Upplaga: 17001
  • Förlag: Peter Lang AG
  • ISBN: 9783631674451
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