Co-created Effective, Agile, and Trusted eServices

15th International Conference on Electronic Commerce, ICEC 2013, Turku, Finland, August 13-15, 2013, Proceedings

AvJonna Järveläinen,Hongxiu Li

Häftad, Engelska, 2013

Del 155 i serien Lecture Notes in Business Information Processing

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Beskrivning

This book constitutes the refereed proceedings of the 15th International Conference on Electronic Commerce, ICEC 2013, held in Turku, Finland, in August 2013.

Produktinformation

Utgivningsdatum:2013-07-14
Mått:155 x 235 x 11 mm
Vikt:289 g
Format:Häftad
Språk:Engelska
Serie:Lecture Notes in Business Information Processing
Antal sidor:163
Upplaga:2013
Förlag:Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN:9783642398070

Utforska kategorier

E-handel inom Ekonomi och Ledarskap
Affärsförhandlingar inom Ekonomi och Ledarskap
Tillämpad datateknik inom Data och IT

Innehållsförteckning

Part: Online Advertisements and Referential Systems.- Forecasting Online Advertising Campaigns in the Wild.- Ranking for the Top: A Misconception of Search Engine Advertisers.- Measuring Supportiveness of the Internet and Mobile Platforms for Personalized Ad.- Part: Recommender Systems and Pricing.- The Matthew Effect in Online Review Helpfulness.- Association Rules in Web Usage Logfile Data – Empirical Insights into the Use of User-Generated Web Site Features.- Leaving the Tier: An Examination of Asymmetry in Pricing Patterns in Online High Tech Shops.- Part: Social Media.- Social Media Data Relevant for Measuring Key Performance Indicators? A Content Analysis Approach.- Understanding Individuals’ Switching of eService: An Empirical Study of Social Network Games Switching Intentions in China.- A Social Referral Mechanism on e-Marketplace.- Part: Mobile Services.- Mobile Credit Payment – Innovation for Leadership in E-Commerce.- Fool’s Gold? Developer Dilemmas in a Closed Mobile Application Market Platform.- Part: Business Models.- Collaborative Business Model Innovation Process for Networked Services.- Part: Societal Implications.- Digital Inequality on Global Online Knowledge Exchange Platforms.