Prof. Dr. Andrea Hausmann is a professor at the Institute for Cultural Management at the Ludwigsburg University of Education. She advises cultural enterprises and tourism organisations on the topics of cultural tourism, marketing and personnel.

• Concept, characteristics and planning process of cultural tourism marketing.- Marketing strategies: segmentation, branding, digitalization and collaborations.- Marketing mix in cultural tourism marketing.- Role of staff in service quality.

Prof. Dr. Andrea Hausmann is a professor at the Institute for Cultural Management at the Ludwigsburg University of Education. She advises cultural enterprises and tourism organisations on the topics of cultural tourism, marketing and personnel.

• Concept, characteristics and planning process of cultural tourism marketing.- Marketing strategies: segmentation, branding, digitalization and collaborations.- Marketing mix in cultural tourism marketing.- Role of staff in service quality.

Prof. Dr. Andrea Hausmann is a professor at the Institute for Cultural Management at the Ludwigsburg University of Education. She advises cultural enterprises and tourism organisations on the topics of cultural tourism, marketing and personnel.

• Concept, characteristics and planning process of cultural tourism marketing.- Marketing strategies: segmentation, branding, digitalization and collaborations.- Marketing mix in cultural tourism marketing.- Role of staff in service quality.