André F. Nebe uses his humour structure analysis to make viewers'' preferences and corresponding audiovisual offerings in films visible. Complex and multi-layered audiovisual (hypotactic) humour is used in the more successful films, while less successful films make simple (paratactic) humour offerings. The humour structure analysis offers insights into promising humour offerings and can also be used in the story development phase for writers, directors, producers and dramaturges.