Longing, Belonging, and the Making of Jewish Consumer Culture

Gideon Reuveni Ph.D. (2001) is lecturer for modern Jewish and European history at the University of Melbourne. He is the author of Reading Germany (2006), and the co-editor of several books on different aspects of Jewish history.    Nils Roemer, Ph.D. (2000) is Associate Professor of Jewish Studies at The University of Texas at Dallas. He is the author of numerous books and articles and co-editor of various volumes on modern Jewish cultural and intellectual history.

• Table of Contents Introduction: Longing, Belonging and the Making of Jewish Consumer Culture Chapter 1: Jewish Consumer Culture in Historical and Contemporary Perspective David Biale Chapter 2: German-Jewish Spatial Cultures: Consuming and Refashioning Jewish Belonging in Berlin, 1890-1910 Sarah E. Wobick-Segev Chapter 3: Jewish Idenity, Mass Consumption, and Modern Design Elana Shapira Chapter 4: Longing and Belonging: French Impressionism and Jewish Art Patronage Veronica Grodzinski Chapter 5: Advertising Jewish Ethnic Marketing and Consumer Ambivalence in Weimar Germany Gideon Reuveni Chapter 6: Jews as Consumers and Providers in Provincial Towns: The Example of Linz and Salzburg, 1900-1938 Michael John Chapter 7: How to Cook in Palestine: Kurfurstendamm meets Rehov Ben Jehuda Joachim Schlor Chapter 8: Di toyre fun skhoyre, or, I Shop, Therefore I Am: The Consumer Cultures of American Jews Jeffrey Shandler Chapter 9: Consuming Identities: German-Jewish Performativity after the "Schoah" David Brenner