Stephen Rowley, Ph.D. (1979), Manchester University, Habilitation (2007) Paris University, is currently Professor of English and Director of the Centre for European Studies at Sun Yat-sen University, P.R.C. where he was appointed under the ‘One Hundred Talents’ Programme. He was formerly Vice-President (International) at Artois University, France.

• List of Graphs, Figures and TablesNotes on ContributorsIntroductionStephen Rowley1 ‘Stuck between a Rock and a Hard Place’Europe, the EU and the New Chinese CenturyDavid J Galbreath, Neville Chi Hang Li and Max Roger Taylor2 Spain’s Views of ChinaThe Economy Is The KeyMario Esteban3 Kyiv – Beijing Relations in the Context of the Ukrainian-Russian ConflictInterests, Concerns and ImagesOlexiy Haran4 Sino-Polish RelationsFrom Socialist Brothers to the Post-Cold War Period’s ReconfigurationsDominik Mierzejewski5 German and Hungarian Views on The Belt and Road Initiative – A Power Game Balance in Central Europe?Csaba Moldicz6 Transnational Organized Crime and Foreign Direct Investment in SpainWhat Could the Government-Supported Chinese FDI Learn from the Russian Precedent?Rubén Ruiz Ramas7 Know Better, Like BetterAn Appraisal of the Effect of the Belt and Road Initiative on Chinese Brand Image in FranceYoussef El Haoussine8 China’s Image in the Czech RepublicMedia Reflection of Elite PoliciesIvana Karásková9 China’s Image in Belgian MediaBetween Fascination and FearErik Vlaeminck10 Exploring Public Perceptions of, and Interactions with, the Chinese in HungaryIrina Golubeva11 China – A View from Romania Beyond Perceptions and StereotypesMariana Nicolae12 China’s Public Diplomacy Versus Mainstream Media’s NarrativeA Challenge in Image and Reputation ManagementGreg Simons13 The Spiritual Roots of Typical European (and Western) Evaluations of ChinaKaspars Klavins14 The Historical Foundation for a Speculative BRI as the Best Route to a Renewed SelfJean-Paul RosayeIndex

Stephen Rowley, Ph.D. (1979), Manchester University, Habilitation (2007) Paris University, is currently Professor of English and Director of the Centre for European Studies at Sun Yat-sen University, P.R.C. where he was appointed under the ‘One Hundred Talents’ Programme. He was formerly Vice-President (International) at Artois University, France.

• List of Graphs, Figures and TablesNotes on ContributorsIntroductionStephen Rowley1 ‘Stuck between a Rock and a Hard Place’Europe, the EU and the New Chinese CenturyDavid J Galbreath, Neville Chi Hang Li and Max Roger Taylor2 Spain’s Views of ChinaThe Economy Is The KeyMario Esteban3 Kyiv – Beijing Relations in the Context of the Ukrainian-Russian ConflictInterests, Concerns and ImagesOlexiy Haran4 Sino-Polish RelationsFrom Socialist Brothers to the Post-Cold War Period’s ReconfigurationsDominik Mierzejewski5 German and Hungarian Views on The Belt and Road Initiative – A Power Game Balance in Central Europe?Csaba Moldicz6 Transnational Organized Crime and Foreign Direct Investment in SpainWhat Could the Government-Supported Chinese FDI Learn from the Russian Precedent?Rubén Ruiz Ramas7 Know Better, Like BetterAn Appraisal of the Effect of the Belt and Road Initiative on Chinese Brand Image in FranceYoussef El Haoussine8 China’s Image in the Czech RepublicMedia Reflection of Elite PoliciesIvana Karásková9 China’s Image in Belgian MediaBetween Fascination and FearErik Vlaeminck10 Exploring Public Perceptions of, and Interactions with, the Chinese in HungaryIrina Golubeva11 China – A View from Romania Beyond Perceptions and StereotypesMariana Nicolae12 China’s Public Diplomacy Versus Mainstream Media’s NarrativeA Challenge in Image and Reputation ManagementGreg Simons13 The Spiritual Roots of Typical European (and Western) Evaluations of ChinaKaspars Klavins14 The Historical Foundation for a Speculative BRI as the Best Route to a Renewed SelfJean-Paul RosayeIndex

Stephen Rowley, Ph.D. (1979), Manchester University, Habilitation (2007) Paris University, is currently Professor of English and Director of the Centre for European Studies at Sun Yat-sen University, P.R.C. where he was appointed under the ‘One Hundred Talents’ Programme. He was formerly Vice-President (International) at Artois University, France.

• List of Graphs, Figures and TablesNotes on ContributorsIntroductionStephen Rowley1 ‘Stuck between a Rock and a Hard Place’Europe, the EU and the New Chinese CenturyDavid J Galbreath, Neville Chi Hang Li and Max Roger Taylor2 Spain’s Views of ChinaThe Economy Is The KeyMario Esteban3 Kyiv – Beijing Relations in the Context of the Ukrainian-Russian ConflictInterests, Concerns and ImagesOlexiy Haran4 Sino-Polish RelationsFrom Socialist Brothers to the Post-Cold War Period’s ReconfigurationsDominik Mierzejewski5 German and Hungarian Views on The Belt and Road Initiative – A Power Game Balance in Central Europe?Csaba Moldicz6 Transnational Organized Crime and Foreign Direct Investment in SpainWhat Could the Government-Supported Chinese FDI Learn from the Russian Precedent?Rubén Ruiz Ramas7 Know Better, Like BetterAn Appraisal of the Effect of the Belt and Road Initiative on Chinese Brand Image in FranceYoussef El Haoussine8 China’s Image in the Czech RepublicMedia Reflection of Elite PoliciesIvana Karásková9 China’s Image in Belgian MediaBetween Fascination and FearErik Vlaeminck10 Exploring Public Perceptions of, and Interactions with, the Chinese in HungaryIrina Golubeva11 China – A View from Romania Beyond Perceptions and StereotypesMariana Nicolae12 China’s Public Diplomacy Versus Mainstream Media’s NarrativeA Challenge in Image and Reputation ManagementGreg Simons13 The Spiritual Roots of Typical European (and Western) Evaluations of ChinaKaspars Klavins14 The Historical Foundation for a Speculative BRI as the Best Route to a Renewed SelfJean-Paul RosayeIndex