John Neary is a former diplomat who served as Ireland’s Ambassador to Japan and the Netherlands. A graduate of University College Dublin (UCD), he joined the Department of Foreign Affairs in 1974. Following his retirement in 2016, he was appointed Adjunct Professor in UCD. He is also a member of the Board of Trustees of the Chester Beatty in Dublin.

• Acknowledgements, About the Author, List of Abbreviations, Introduction, Section One: The Evolution of Public Diplomacy, Chapter 1: The Origins of Diplomacy, Chapter 2: The Roots of Public Diplomacy, Chapter 3: Modern Public Diplomacy, Chapter 4: People-Based Public Diplomacy, Chapter 5: How Does Public Diplomacy Work?,Section Two: Public Diplomacy in Ireland, Chapter 6: Early Public Diplomacy in Ireland, Chapter 7: Developing Public Outreach in the 1930s and Early 1940s, Chapter 8: Public Diplomacy in the Aftermath of World War Two, Chapter 9: Cultural and Exchange Diplomacy After World War Two, Chapter 10: Two Irish Case Studies in Public Diplomacy, Chapter 11: Public Diplomacy in the 1950s and 1960s, Chapter 12: Public Diplomacy From the 1970s Onwards, Chapter 13: Global Ireland,Section Three: Public Diplomacy in Japan, Chapter 14: The Meiji Era, Chapter 15: Public Diplomacy After World War One, Chapter 16: Promoting Japan's Recovery After World War Two, Chapter 17: Internationalisation in the 1980s and 1990s, Chapter 18: Global Japan, Chapter 19: Public Diplomacy After the Great East Japan Earthquake,Section Four: Public Diplomacy Between Ireland and Japan, Chapter 20: Official Links Between Ireland and Japan, Chapter 21: Public Diplomacy Through Individuals, Chapter 22: Public Diplomacy Through Literature, Music, and Dance, Chapter 23: Friendship Societies and Cultural Organisations, Chapter 24: Links Through Business and Education, Chapter 25: Links Through Sport and Tourism, Chapter 26: Conclusions, Afterword, Bibliography, Index.